Learn how to become more visible across AI.
Practical AEO guides, videos and tutorials showing how AI platforms choose brands and sources — and what you can improve to earn more mentions, citations and recommendations.
Learn AI visibility & AEO.
Understand how AI platforms discover information, choose sources and recommend brands — then learn what you can do to improve your chances of appearing.
What is Answer Engine Optimisation (AEO)?
Learn what Answer Engine Optimisation means, how it differs from traditional SEO and how brands can improve their chances of being discovered, cited and recommended inside AI-generated answers.
Learn AEO →How to optimise content for AI answers
Learn how to structure, write and improve content so AI platforms can more easily discover, understand and use it.
Read guide →How to get cited in AI answers
Learn what can make a website a stronger potential source and how to improve your AI citation visibility.
Read guide →Why AI isn’t recommending your business
Find out why competing brands may be appearing in recommendations and how to diagnose the gaps.
Read guide →How to improve your AI visibility: a practical AEO checklist
A 12-step checklist covering discovery, content, citations, authority, recommendations and measurement.
View checklist →Do different AI platforms require different AEO strategies?
Learn what should remain consistent across AI platforms and where your strategy should adapt.
Read guide →How AI platforms choose which sources and brands to recommend
Understand how AI answers use sources, why brands appear and what parts of the process you can influence.
Read guide →Learn AI optimisation in a few minutes.
Short video guides covering the AI visibility concepts that matter most. New videos are currently being produced.
What is Answer Engine Optimisation (AEO)?
A short introduction to AEO, AI visibility and why businesses increasingly need to understand how they appear inside AI answers.
Video coming soon →How to appear in AI answers
Learn how content, citations, brand clarity and authority can contribute to stronger AI visibility.
Video coming soon →Learn how to use Zire.
Step-by-step video tutorials showing you how to understand your AI visibility data, investigate what is influencing answers and turn Zire’s evidence into action.
Getting started with Zire
A complete walkthrough of your Zire dashboard, prompts, visibility data, competitors, recommendations and reports.
Tutorial coming soon →How to use Zire Recommendations
Turn the evidence Zire finds into practical optimisation work.
Tutorial coming soon →How to understand your Zire Reports
Read platform signals, prompt performance, citations and competitor data.
Tutorial coming soon →How to track prompts in Zire
Choose the customer questions that matter and monitor them across AI platforms.
Tutorial coming soon →Understand which sources AI trusts
See the websites and domains influencing the AI answers you monitor.
Tutorial coming soon →Track competitor AI visibility
See which competing brands are being mentioned and recommended instead of yours.
Tutorial coming soon →Understand your AI Visibility Score
See what contributes to your score and what changes can move it.
Tutorial coming soon →Learn how visibility works across every major AI platform.
Each AI engine discovers information, chooses sources and builds answers differently. Explore how visibility works across the platforms your customers use.
ChatGPT
Learn how brands are mentioned, cited and recommended in ChatGPT answers.
Gemini
Understand visibility across Google’s Gemini AI answers and recommendations.
Claude
Learn how Claude discovers information and which sources can influence its answers.
Perplexity
Explore citation-heavy AI answers and the sources Perplexity uses to support them.
Grok
Learn how brands appear across Grok answers, mentions and recommendations.
Google AI Overviews
Learn how Google selects and surfaces websites inside AI-generated search results.
Start with what you want to improve.
Choose the visibility outcome you want to understand first and explore the guides that can help.
Improve overall AI visibility
Work through a practical AEO checklist covering discovery, content, citations, authority and recommendations.
Earn more AI citations
Learn what can make your pages stronger potential sources for AI-generated answers.
Get recommended by AI
Find out why competitors may be recommended instead and how to diagnose your visibility gaps.
Work through the checklist.
Use our practical 12-step AEO checklist to review your technical foundations, content, citations, authority, competitors and AI visibility measurement.
