Gemini visibility

Appear in Gemini answers.

Track whether Gemini finds, mentions, cites and recommends your brand when customers research products and services like yours. See which competitors and sources appear, then use the evidence to improve your visibility.

Track relevant customer prompts Monitor daily Gemini answers
Gemini visibility Customer discovery answer
Ready to run
Manchester · English Commercial recommendation prompt
You
Customer asks Recommend me a plumbing company in Manchester
Gemini Generated answer

01
Your Plumbing Company Recommended

A strong option for emergency plumbing, boiler repairs and residential work across Manchester.

24/7 callouts Manchester coverage Clear pricing guidance
Visibility 78%
02
Competitor A Competitor

A local provider covering common household plumbing and repair services.

Visibility 61%
Sources Web content supporting this answer
4 sources found
01
Your website Emergency plumbing guide
Cited
02
Industry article Local plumbing comparison
Source
03
Local directory Manchester service listing
Source
Mentioned Yes
Recommended Yes
Website cited Yes
Position #1
Sources 4

Your company is recommended first Gemini mentioned your brand and cited your website as a supporting source.

Tracked today
Gemini discovery

How to appear in Gemini answers when customers search for businesses like yours.

Gemini visibility is closely connected to the information Google can discover and understand about your business. Build a strong search foundation, publish genuinely useful content and make important business information clear across the wider Google ecosystem.

01

Be discoverable in Google

Make important pages crawlable, indexed and easy to discover through clear site architecture and useful internal links.

Important pages indexed
Internal links in place
Important information in text
02

Allow Gemini grounding

Check whether Google-Extended is allowed when you want Google-crawled content available for Gemini grounding.

Google-Extended allowed
Public content accessible
i Separate from Search ranking
03

Publish original, useful content

Go beyond generic summaries. Give customers genuinely useful information based on your expertise, services and market.

First-hand expertise Buyer guides Comparisons FAQs
04

Strengthen your Google presence

Keep business information consistent and support useful text with local information, images and video where relevant.

Website information
Local business information
Images & video
i

There is no published Gemini ranking formula or guaranteed placement. Zire measures what Gemini actually returns for your market so optimisation can be based on observed evidence rather than generic AI SEO rules.

01 Gemini customer journey

Be visible across the Google-powered research journey.

Customers can move between Google Search, local business information, video and Gemini while researching a purchase. Zire shows whether your brand is present when those questions turn into AI-generated answers.

G
Search discovery Understand whether important customer questions also surface your website in Google.
Local business information Make important location, service and business details consistent and useful.
Gemini research Track whether your brand enters AI-generated research and comparison answers.
Recommendation Measure when Gemini moves beyond mentioning your brand and actively suggests it.
Gemini research journey Follow visibility from discovery to recommendation
Tracked
01
Google Search “Emergency plumbers in Manchester”
Page visible
02
Local research Customer compares location and services
Brand found
03
Gemini “Which plumbing company would you recommend?”
Brand recommended
04
Source verification Website and supporting information reviewed
Website cited
Gemini visibility 51%
Recommendation rate 37%
30-day change +12 pts
Gemini readiness Google ecosystem visibility checks
5 areas checked
84 /100
Visibility readiness
Search access Ready
Original content 86%
Business clarity 79%
Helpful media 65%
Google Search access Important public pages are crawlable
Pass
Google-Extended Gemini grounding access allowed
Pass
Internal linking Important services are easy to discover
Strong
!
Local business detail More location and service evidence could be added
Improve
Gemini opportunity Add first-hand service examples, clearer local information and useful supporting media.
High impact
02 Website optimisation

Optimise your website for Gemini.

Give Google strong, useful information to understand your business. Keep important pages crawlable and indexed, make services easy to discover internally and publish original information that genuinely helps customers make decisions.

Strengthen your Search foundation Keep important pages crawlable, indexable, internally linked and available in text.
Add original expertise Publish information that goes beyond generic summaries and reflects genuine knowledge of your market.
Keep business information consistent Make services, locations and important business details clear across your public presence.
03 Answer evidence

See what Gemini is already using to shape answers.

Analyse the brands and sources appearing for your monitored Gemini prompts. See which competitors are repeatedly recommended and what information is present in the sources surrounding stronger answers.

See which brands Gemini recommends Measure who consistently appears across commercially important questions.
Analyse supporting sources Find the pages and public information connected with stronger answers.
G
Compare with Google visibility Understand how Gemini visibility relates to AI Overviews and traditional Search results.
Explore Citation Tracking
Tracked Gemini prompt Google Gemini
What should I look for when choosing an emergency plumber in Manchester?
Local Commercial research
Gemini answer analysis Brands appearing most
Last 30 runs
01
Competitor A Recommended in 20 responses
83%
02
Your brand Recommended in 16 responses
69%
03
Competitor B Recommended in 12 responses
51%
Source intelligence Patterns found around stronger answers
14 sources
11 / 14 Detailed service content
10 / 14 Local business context
9 / 14 Original buyer guidance
7 / 14 Useful images or video

Opportunity detected. Your page explains the service well but contains less first-hand local detail than sources surrounding stronger Gemini answers.

How Zire helps

Turn Gemini answers into measurable visibility data.

Track the questions customers ask Gemini, compare your brand with competitors and use real answer evidence to decide what to improve next.

01
?

Track Gemini prompts

Monitor the real questions customers ask while discovering, comparing and choosing businesses like yours.

Tracked Gemini prompt
Recommend a plumber in Manchester
02

Measure how you appear

Separate simple brand mentions from stronger recommendations and website citations.

Mentioned 51%
Recommended 37%
Cited 26%
03

Compare competitors

See which brands Gemini prefers when customers ask the same commercially important questions.

1 Competitor A 72
2 Your brand 51
3 Competitor B 39
04

Analyse source patterns

See what kinds of pages and information are repeatedly associated with stronger Gemini answers.

01
Service guides 14 appearances
02
Local information 11 appearances
03
Buyer guides 9 appearances
05
G

Compare with Google Search

See how the same customer questions perform across Gemini, Google AI Overviews and organic Search.

Gemini 51%
AI Overview 67%
Page-one organic 42%
06

Measure improvement

Keep running the same prompts and see whether Gemini visibility improves after optimisation work.

Gemini visibility 37 51
04 Track progress

Know whether you are appearing in Gemini more often.

Gemini answers can change as information, sources and the wider search environment evolve. Zire repeatedly runs your monitored prompts so you can measure real visibility movement over time.

Daily Gemini tracking Historical visibility Recommendation trends Citation trends
Explore Reports
Gemini visibility Performance over time
Last 12 weeks
Current visibility
51% ↑ 14 pts

Your Gemini visibility has increased across the monitored customer questions during this period.

Recommended 37% ↑ 12 pts
Cited 26% ↑ 9 pts
Visibility Recommended Cited
12 weeks ago Today
Week 3 Local service guide expanded
+4 pts
Week 7 Buyer comparison published
+5 pts
Week 10 Helpful video added
+3 pts
05 Content strategy

Create content Gemini can use to understand your business.

Useful Gemini optimisation is not about hitting a particular word count. Build original pages that answer customer questions properly, show genuine expertise and provide the information somebody needs to compare and choose a provider.

Add original expertise and first-hand detail
Provide complete buyer and comparison information
Use helpful images, video and local context
Explore Content Optimisation
Winning Gemini source patterns What stronger sources have in common
36 pages analysed
Associated Gemini prompt
Which plumbing company should I choose in Manchester?
Frequently appearing source types
01
Expert service guides Detailed practical information
10
02
Comparison pages Clear decision criteria
8
03
Local service pages Location and service evidence
7
04
Video explainers Useful visual information
5
Repeated information patterns
First-hand expertise 86%
Detailed service information 82%
Local business context 74%
Buyer FAQs 69%
Useful images or video 61%
Content opportunity Add more first-hand local experience and clearer buyer-selection information to your service content. Similar information appears repeatedly across stronger sources in this sample.
Opportunity 88
Gemini visibility FAQs

Questions about appearing in Gemini?

Learn how Gemini can discover information about businesses and how Zire measures your visibility across relevant answers.

How do I appear in Gemini answers? +

Start with strong Google Search fundamentals: make important public pages crawlable, indexable and easy to discover, then publish original and useful information around the questions customers ask when researching your products or services. Zire monitors those questions to show whether Gemini actually mentions, recommends or cites your brand.

Does Gemini use Google Search? +

Yes. Gemini Apps can use public information from Google Search. This makes strong Search visibility, crawlability and useful indexed content particularly relevant when optimising for Gemini.

What is Google-Extended? +

Google-Extended is a robots.txt product token that lets publishers control whether Google-crawled content may be used for Gemini model training and for grounding in Gemini Apps and supported Vertex AI experiences.

Does Google-Extended affect my Google rankings? +

No. Google states that Google-Extended does not affect a site’s inclusion in Google Search and is not used as a Google Search ranking signal.

Can Gemini use Google Maps information? +

Gemini Apps can use public Google Maps information for supported experiences, including business names, websites, addresses, descriptions, ratings and opening information. For local businesses, accurate public business information can therefore be particularly useful.

Can Gemini use YouTube content? +

Yes. Supported Gemini experiences can use public YouTube information to find videos and understand video content. Useful video can therefore complement your written content when it genuinely helps customers understand your products or services.

Do I need special AI schema for Gemini? +

Do not rely on invented AI-only markup or files as a shortcut. Google’s published AI Search guidance continues to recommend normal technical SEO, useful visible content and structured data that accurately matches what users can see on the page.

Can Gemini cite my website? +

Gemini can surface links and supporting sources in relevant experiences. Zire tracks citations separately from mentions and recommendations so you can see when your own website is being used as supporting evidence.

How does Zire track Gemini visibility? +

Zire repeatedly runs the customer questions you monitor, stores Gemini responses and analyses brand mentions, recommendations, citations, competitor appearances and supporting sources over time.

How can I improve my Gemini visibility? +

Use your monitored answers as evidence. Zire identifies which brands and sources are appearing, what information stronger content contains and where your own presence is missing, then turns those gaps into practical optimisation recommendations.

Gemini visibility tracking

See whether customers can find your brand in Gemini.

Track the questions customers ask, see which brands and sources Gemini surfaces and use real answer evidence to improve your visibility.

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