Terms & Conditions

These Terms & Conditions (“Terms”) govern your access to and use of the Zire website, platform, software, services and related features (collectively, the “Services”).

Please read these Terms carefully before using Zire.

By creating an account, purchasing a subscription, accessing or using the Services, you agree to be bound by these Terms.

If you are using Zire on behalf of a company or other organisation, you confirm that you have authority to bind that organisation to these Terms. In that case, references to “you” and “your” include that organisation.

1. About Zire

Zire is an AI visibility platform that helps businesses understand how their brands appear across artificial intelligence platforms and identify opportunities to improve their visibility.

The Services are provided by:

Zire AI
792 Wilmslow Rd
Manchester
M20 6UG
United Kingdom
Email: hello@zire.ai

2. Business and professional use

Zire is intended for businesses, organisations and professional users.

By creating a paid account or purchasing a Zire subscription, you confirm that you are using the Services wholly or mainly for purposes relating to your trade, business, craft or profession.

You must be at least 18 years old and legally capable of entering into a binding agreement to use the Services.

If we later offer products specifically to consumers, separate or additional consumer terms may apply.

3. Your Zire account

You may need to create an account to access some or all of the Services.

When creating or using an account, you agree to:

• provide accurate and current information;
• keep your account information reasonably up to date;
• keep your login credentials confidential;
• use reasonable security measures to protect your account;
• not share login credentials except where expressly permitted; and
• notify us promptly if you believe your account has been accessed without authorisation.

You are responsible for activity carried out through your account by you or by users you have authorised, except to the extent that activity results from a security failure for which Zire is responsible.

4. The Zire Services

Depending on your subscription, Zire may provide functionality including:

• AI visibility tracking;
• prompt tracking;
• brand mention monitoring;
• recommendation tracking;
• citation and source tracking;
• competitor tracking;
• AI Visibility Scores and other metrics;
• content and optimisation recommendations;
• reports;
• AI-assisted content or analysis;
• scheduled processing; and
• other functionality made available by Zire.

The features available to you depend on your selected plan and any additional services you purchase.

We may improve, modify or replace individual features over time in accordance with these Terms.

5. Subscription plans and usage limits

Zire subscription plans may include limits or allowances relating to features such as:

• the number of projects;
• the number of prompts tracked;
• the number of AI platforms monitored;
• processing frequency;
• AI-processing usage;
• reports;
• users or team members;
• content-generation features; and
• other platform resources.

The limits applicable to your account will be described on the relevant pricing page, order page, account area or other documentation provided to you.

Unless we expressly state otherwise, unused monthly allowances do not roll over into future billing periods.

You must not attempt to bypass, manipulate or circumvent subscription, processing, rate or usage limits.

Zire may use server-side account information and technical controls to measure and enforce applicable usage limits.

6. Scheduled processing and monitoring

Some Zire features may process prompts, reports or other tasks according to a schedule.

Scheduled dates and times shown within Zire are intended to indicate when processing is expected to occur but are not guaranteed execution times.

Processing may be delayed by factors including:

• third-party AI provider availability;
• API rate limits;
• maintenance;
• security controls;
• technical incidents;
• unusually high demand; or
• other circumstances outside our reasonable control.

We will use reasonable efforts to provide scheduled Services within a reasonable period of the indicated processing time.

7. Free trials and promotional access

We may offer free trials, promotional access, introductory pricing or other limited offers from time to time.

Any additional conditions, duration, functionality or usage limits applicable to an offer will be displayed when the offer is made.

We may limit eligibility for free trials or promotional offers, including by preventing repeated use by the same person, organisation, domain or payment method.

Unless we expressly state otherwise, a promotional entitlement has no cash value and cannot be transferred.

8. Fees, billing and payment

Prices for paid Zire Services are displayed on our website, order page or in a written quotation provided to you.

By purchasing a paid subscription, you authorise us and our payment provider to charge the applicable fees using your selected payment method.

Unless otherwise stated:

• subscription charges are payable in advance;
• charges are made in the currency shown during checkout;
• prices exclude VAT and other applicable taxes unless expressly stated otherwise; and
• you are responsible for applicable taxes associated with your purchase, except taxes imposed on Zire’s own income.

If a payment fails, we may retry the payment method, request an alternative payment method or suspend access to paid functionality until payment has been received.

9. Automatic renewal

Unless otherwise stated when you subscribe, paid subscriptions renew automatically at the end of each billing period until cancelled.

By starting a recurring subscription, you authorise us to collect the applicable subscription charge for each renewal period using the payment method associated with your account.

The renewal date and current subscription information will normally be available within your account or billing area.

10. Cancelling your subscription

You may cancel a recurring Zire subscription through the billing functionality made available in your account or by contacting us where account cancellation is not available online.

Unless otherwise stated, cancellation takes effect at the end of your current paid billing period.

You will normally retain access to the applicable paid features until the end of that billing period.

You must cancel before the next renewal charge is processed if you do not want the subscription to renew.

11. Refunds

Unless we expressly agree otherwise, subscription fees and other charges are non-refundable once the applicable billing period or service has begun.

We do not normally provide refunds or credits for:

• partially used billing periods;
• unused prompts or processing allowances;
• unused account features;
• late cancellation; or
• a decision to stop using the Services during a paid period.

This does not affect any refund or other remedy that cannot lawfully be excluded.

12. Your content and information

You may provide or connect information to Zire including domains, URLs, company information, competitor information, prompts, documents, text, instructions and other materials (“Customer Content”).

You retain ownership of any intellectual property rights you hold in your Customer Content.

You grant Zire a non-exclusive, worldwide, royalty-free licence for the duration necessary to host, copy, transmit, analyse, modify and otherwise process Customer Content to the extent reasonably necessary to:

• provide the Services;
• generate requested reports, analysis and outputs;
• maintain and secure the Services;
• provide support; and
• comply with applicable law.

You are responsible for ensuring that you have the rights, permissions and lawful basis required to provide Customer Content to Zire and to instruct us to process it.

13. Publicly available information

Zire may collect, analyse or display information obtained from public sources in connection with the Services.

This may include information from:

• public websites;
• search results;
• AI-generated responses;
• public company information;
• publicly available articles;
• citations and source pages; and
• other publicly accessible online material.

Ownership of third-party material remains with the relevant third party. Nothing in these Terms transfers ownership of third-party content to you or to Zire.

14. Artificial intelligence and automated outputs

Zire relies on or interacts with artificial intelligence systems and other automated technologies.

AI-generated information is probabilistic and may vary between requests, users, locations, dates, models and platforms.

AI-generated responses and Zire outputs may:

• contain factual inaccuracies;
• omit relevant information;
• change over time;
• contain outdated information;
• differ between AI providers;
• produce different results when a prompt is repeated; or
• draw on third-party sources outside Zire’s control.

You should independently review important outputs before relying on them or publishing content based on them.

You remain responsible for decisions you make using information provided through Zire.

15. No guarantee of AI visibility or performance

Zire provides measurement, analysis and optimisation tools.

We do not control ChatGPT, Gemini, Claude, Perplexity, Grok, Google or any other third-party AI, search or recommendation platform.

We therefore do not guarantee:

• that your brand will be mentioned by an AI platform;
• that your website will be cited;
• that your business will be recommended;
• that a particular optimisation will change an AI response;
• that an AI Visibility Score will increase;
• that a particular search ranking will be achieved;
• that traffic, enquiries, leads or revenue will increase; or
• that any visibility result will remain unchanged over time.

Recommendations, scores, reports and other Zire outputs are analytical tools intended to assist professional decision-making and should not be treated as guarantees of future performance.

16. Third-party services

Parts of Zire depend on services operated by third parties.

These may include:

• AI model providers;
• search providers;
• hosting and infrastructure services;
• payment processors;
• analytics providers;
• email providers;
• external APIs; and
• other technology suppliers.

We are not responsible for changes made by those providers, including changes to models, APIs, availability, pricing, functionality, search results, outputs or usage limits.

Where a third-party service becomes unavailable or materially changes, we may modify the affected Zire functionality or replace the provider where reasonably practicable.

17. Acceptable use

You must use Zire lawfully and responsibly.

You must not use or attempt to use the Services to:

• break any applicable law or regulation;
• infringe another person’s intellectual property rights;
• violate privacy or data protection rights;
• harass, threaten, defame or unlawfully discriminate against others;
• distribute malware or malicious code;
• gain unauthorised access to systems, accounts or data;
• interfere with or disrupt the Services;
• circumvent security measures;
• circumvent subscription or processing limits;
• use automated methods to place unreasonable or excessive load on the Services;
• reverse engineer the Services except where permitted by law;
• resell or sublicense the Services without our permission;
• use Zire to intentionally generate or distribute unlawful or misleading material; or
• use the Services in a way that could materially harm Zire, our users or our technology providers.

We may apply reasonable technical controls to protect the Services and enforce these requirements.

18. Zire intellectual property

Except for Customer Content and third-party material, Zire and its licensors own all rights, title and interest in the Services.

This includes rights in:

• software;
• source code;
• interfaces;
• design;
• branding;
• logos;
• databases;
• methodologies;
• documentation;
• reports and report templates;
• scoring systems; and
• other Zire-created materials.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable and revocable right to use the Services for your internal business purposes during the period in which you are entitled to access them.

No intellectual property rights are transferred to you except as expressly stated in these Terms.

19. Reports and generated outputs

Subject to these Terms and any third-party rights, you may use reports, recommendations, analyses and generated content produced specifically for your account for your internal business and marketing purposes.

You are responsible for reviewing generated material before publishing, distributing or relying on it.

Because AI systems may produce similar or identical material for different users, we do not guarantee that generated output will be unique or capable of intellectual property protection.

20. Feedback

If you provide suggestions, ideas or feedback about Zire, you permit us to use that feedback to develop and improve the Services without an obligation to pay you.

This does not give us ownership of your confidential information or Customer Content.

21. Aggregated and anonymised information

We may generate aggregated or anonymised information about use of the Services where that information does not reasonably identify you or another individual.

We may use this information for purposes including analytics, security, product development, research and understanding general trends in AI visibility.

22. Confidentiality

Each party may receive confidential information belonging to the other in connection with the Services.

Each party agrees to:

• use confidential information only for the purposes of the agreement;
• take reasonable steps to protect it;
• not disclose it except to personnel, contractors or advisers who need to know it and are subject to appropriate confidentiality obligations; and
• disclose it where required by law only to the extent legally required.

Confidential information does not include information that is publicly available through no breach of these Terms, was already lawfully known, is independently developed or is lawfully obtained from another source without an obligation of confidentiality.

23. Data protection

Each party will comply with applicable data protection law when processing personal data in connection with the Services.

Information about how Zire processes personal data for its own purposes is available in our Privacy Policy .

Information about cookies and similar technologies is available in our Cookie Policy .

Where Zire processes personal data on your behalf as a data processor, the Data Processing Terms in Schedule 1 below form part of these Terms.

24. Security

We use appropriate technical and organisational measures designed to protect the Services and personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no online service can guarantee absolute security.

You are responsible for using reasonable security practices when accessing Zire, including protecting passwords and access to devices used to access your account.

25. Service availability and maintenance

We aim to provide a reliable service but do not guarantee that Zire will be continuously available or completely error-free.

The Services may occasionally be unavailable because of:

• planned maintenance;
• emergency maintenance;
• software updates;
• security incidents;
• hosting or network failures;
• third-party provider failures; or
• events outside our reasonable control.

Where reasonably practicable, we will try to minimise significant disruption to the Services.

Unless a separate written service level agreement expressly applies, no specific uptime or service level commitment is provided.

26. Changes to the Services

We may update or modify Zire to:

• improve functionality;
• introduce new features;
• respond to changes in AI platforms or third-party services;
• improve security;
• comply with legal requirements; or
• retire functionality that is no longer practical to provide.

We will not intentionally remove the core value of a paid subscription during an existing paid term without a reasonable basis.

Where a material change significantly reduces paid functionality, we will take reasonable steps to provide notice where practicable.

27. Suspension of access

We may suspend or restrict access to some or all of the Services where we reasonably believe this is necessary because:

• payment is overdue;
• you have materially breached these Terms;
• your usage creates a security or technical risk;
• your usage may be unlawful;
• your account appears to have been compromised;
• you are attempting to circumvent account limits; or
• suspension is required by law or by a provider on which the Services depend.

Where appropriate, we will try to notify you and give you a reasonable opportunity to resolve the issue.

We may act without advance notice where urgent action is reasonably necessary to protect security, users, Zire or third parties.

28. Termination

You may stop using Zire at any time and may cancel a recurring subscription as described in these Terms.

We may terminate your account or agreement where:

• you materially breach these Terms and fail to remedy the breach;
• you repeatedly breach these Terms;
• your use is unlawful or fraudulent;
• you present a serious security risk;
• fees remain unpaid after reasonable attempts to collect them; or
• we are required to do so by law.

We may also discontinue the Services generally. Where this affects a prepaid subscription, we will provide reasonable notice where possible and, where appropriate, refund the unused portion of prepaid fees for the discontinued period.

29. Your data after cancellation or termination

After your account or subscription ends, access to project information, reports and other account data may be restricted or removed.

You are responsible for exporting information you wish to retain before your access ends where export functionality is available.

We may retain certain information after termination where reasonably required for:

• legal obligations;
• financial and accounting records;
• security;
• fraud prevention;
• dispute resolution; or
• backup and disaster-recovery processes.

Personal data will be handled in accordance with our Privacy Policy and, where applicable, Schedule 1.

30. Warranties and disclaimers

We will provide the Services with reasonable care and skill.

Subject to any rights or obligations that cannot lawfully be excluded, the Services are provided on an “as available” basis.

We do not warrant that:

• the Services will always be uninterrupted;
• every error will be corrected immediately;
• third-party AI responses will be accurate;
• third-party data will be complete;
• AI platforms will behave consistently;
• every tracked source will remain available; or
• the Services will meet every individual business requirement.

31. Limitation of liability

Nothing in these Terms excludes or limits liability where it would be unlawful to do so.

In particular, nothing in these Terms excludes or limits liability for:

• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation; or
• any other liability that cannot lawfully be excluded or limited.

Subject to the paragraph above, neither party will be liable to the other for any indirect or consequential loss.

To the extent permitted by law, Zire will not be liable for loss of:

• profits;
• revenue;
• business;
• contracts;
• anticipated savings;
• business opportunity;
• goodwill or reputation; or
• data, except to the extent that such loss results from Zire’s failure to exercise reasonable care and skill.

Subject to the exclusions above, Zire’s total aggregate liability to you arising out of or in connection with the Services during any 12-month period will not exceed the greater of:

• £100; or
• the total fees paid or payable by you to Zire during the 12 months immediately preceding the event giving rise to the claim.

The limitations in this section apply to the fullest extent permitted by applicable law.

32. Your responsibility for business decisions

Zire provides information and analytical tools for professional use.

You remain responsible for deciding whether and how to act on any report, recommendation, AI output, content suggestion or other information provided through the Services.

Zire does not provide legal, financial, tax or other regulated professional advice.

You should obtain appropriate professional advice where your decision requires it.

33. Claims resulting from your use of Zire

You will be responsible for losses, costs or third-party claims to the extent that they result directly from:

• Customer Content that you had no right to provide or use;
• your unlawful use of the Services;
• your infringement of a third party’s intellectual property rights; or
• your material breach of the acceptable-use requirements above.

We will take reasonable steps to notify you of any material third-party claim for which we seek recovery under this section and will not unreasonably increase the resulting costs.

34. Events outside our reasonable control

Neither party will be responsible for delay or failure to perform an obligation caused by events outside its reasonable control.

These events may include major internet failures, cloud infrastructure outages, cyberattacks, power failures, industrial disputes, natural disasters, government action, war, civil disorder and material third-party service failures.

This section does not excuse an obligation to pay amounts that were already due.

35. Changes to these Terms

We may update these Terms from time to time to reflect changes to:

• the Services;
• our business;
• third-party providers;
• security requirements;
• applicable law; or
• our commercial arrangements.

The latest version will be published on this page and will show the date it was last updated.

If we make a material change that significantly affects an existing paid customer, we will take reasonable steps to notify the affected customer before the change takes effect where practicable.

36. Changes to subscription prices

We may change the price of a subscription from time to time.

A price increase will normally apply from a future renewal period rather than retrospectively to a billing period you have already paid for.

Where a price change applies to your recurring subscription, we will provide reasonable notice before the new price is charged.

If you do not wish to continue at the new price, you may cancel before the relevant renewal date.

37. Assignment

You may not transfer your rights or obligations under these Terms without our prior written consent, except as part of a genuine corporate reorganisation or sale of substantially all of your relevant business, provided the new party agrees to these Terms.

We may transfer our rights and obligations under these Terms as part of a merger, acquisition, corporate reorganisation, financing or sale of all or part of the Zire business, provided this does not materially reduce your contractual rights.

38. Third-party rights

Unless expressly stated otherwise, a person who is not a party to the agreement between you and Zire has no right to enforce these Terms.

39. Severability

If a court or other competent authority determines that any provision of these Terms is invalid, unlawful or unenforceable, the remaining provisions will continue in effect.

40. Waiver

If either party delays or fails to enforce a right under these Terms, that does not automatically waive that right.

41. Entire agreement

These Terms, together with any order, written quotation, applicable data-processing terms, Privacy Policy and other documents expressly incorporated into them, form the agreement between you and Zire in relation to the Services.

Each party acknowledges that it has not relied on a statement that is not contained in the agreement, except that nothing in this section limits liability for fraud or fraudulent misrepresentation.

42. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales.

The courts of England and Wales will have exclusive jurisdiction over any dispute or claim arising out of or in connection with these Terms, except where the parties expressly agree another method of dispute resolution in writing.

43. Contact us

If you have questions about these Terms, please contact:

Zire AI
792 Wilmslow Rd
Manchester
M20 6UG
United Kingdom
Email: hello@zire.ai

Schedule 1 — Data Processing Terms

This Schedule applies where Zire processes personal data on behalf of a customer in connection with the Services and Zire acts as a processor for the purposes of applicable UK data protection law.

1. Roles of the parties

The customer is the controller, or a processor acting on behalf of another controller, in relation to Customer Personal Data submitted to Zire.

Zire will act as a processor or sub-processor, as applicable, when processing that Customer Personal Data to provide the Services.

2. Details of the processing

Subject matter: provision of the Zire Services requested by the customer.

Duration: for the period during which Zire provides the relevant Services, together with any limited retention period required for deletion, backups, legal obligations or security.

Nature and purpose: hosting, storing, transmitting, retrieving, organising, analysing and otherwise processing Customer Personal Data as reasonably necessary to provide the Services.

Categories of data subjects may include:

• customer personnel;
• employees and contractors;
• customers or prospective customers;
• business contacts;
• individuals referenced within prompts or Customer Content; and
• individuals whose information appears in public sources analysed at the customer’s instruction.

Types of personal data may include:

• names;
• business contact information;
• job titles;
• company affiliations;
• website information;
• prompt content;
• publicly available professional information; and
• other personal data included in Customer Content.

The customer should not submit special category or highly sensitive personal data unless expressly agreed with Zire and the customer has established an appropriate lawful basis and safeguards.

3. Customer instructions

Zire will process Customer Personal Data only on the customer’s documented instructions, including these Terms, the customer’s use of the Services and other written instructions accepted by Zire.

Zire may process Customer Personal Data where required by UK law. Where legally permitted, Zire will inform the customer before doing so.

4. Customer responsibilities

The customer is responsible for:

• the lawfulness of its instructions;
• ensuring it has an appropriate lawful basis for Customer Personal Data;
• providing required privacy information to individuals;
• ensuring Customer Personal Data provided to Zire is appropriate for the intended processing; and
• complying with its obligations as controller under applicable law.

5. Confidentiality

Zire will ensure that personnel authorised to process Customer Personal Data are subject to appropriate confidentiality obligations.

6. Security

Taking account of the nature of the processing, available technology, cost of implementation and risks to individuals, Zire will maintain appropriate technical and organisational measures designed to protect Customer Personal Data.

These measures may include, as appropriate:

• access controls;
• authentication;
• encryption;
• logging and monitoring;
• backup and recovery measures;
• infrastructure security;
• vulnerability and update management; and
• restrictions on personnel access.

7. Sub-processors

The customer gives Zire general authorisation to engage sub-processors where reasonably necessary to provide the Services.

Zire will require sub-processors that process Customer Personal Data to enter into contractual obligations that provide data protection appropriate to the processing and consistent with Zire’s applicable obligations.

Zire remains responsible for the performance of its sub-processors’ data protection obligations to the extent required by applicable law.

Where required by law, we will provide information about material sub-processors and a reasonable mechanism for customers to raise legitimate data-protection concerns about a new sub-processor.

8. International transfers

Zire will ensure that any restricted international transfer of Customer Personal Data is made using a legally permitted transfer mechanism.

This may include an applicable UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another lawful safeguard.

9. Data subject requests

Taking into account the nature of the processing, Zire will provide reasonable assistance to help the customer respond to requests from individuals exercising their data protection rights.

If Zire receives a request relating specifically to Customer Personal Data for which the customer is controller, Zire may direct the individual to the customer unless Zire is legally required to respond directly.

10. Compliance assistance

Taking into account the nature of processing and information available to Zire, we will provide reasonable assistance to the customer with its applicable obligations relating to:

• security of processing;
• personal data breaches;
• data protection impact assessments; and
• consultation with supervisory authorities where required.

11. Personal data breaches

If Zire becomes aware of a personal data breach affecting Customer Personal Data, Zire will notify the customer without undue delay after becoming aware of it.

We will provide information reasonably available to us to assist the customer in meeting its legal breach-notification obligations.

12. Return and deletion

At the end of the relevant Services, Zire will delete or return Customer Personal Data in accordance with the customer’s reasonable instructions, unless applicable law requires continued retention.

Customer Personal Data contained within backups may remain until the relevant backup is overwritten or deleted according to Zire’s normal backup-retention cycle, provided that the information remains protected and is not restored for ordinary operational use except where necessary.

13. Information and audits

Zire will make available information reasonably necessary to demonstrate compliance with the processor obligations applicable to the Services.

Where required by applicable law, Zire will permit reasonable audits or inspections relating to its processing of Customer Personal Data, subject to reasonable notice and appropriate confidentiality, security and operational safeguards.

Where documentation, certifications or other evidence reasonably demonstrates compliance, the parties will normally use that information before requiring an on-site audit.

14. Conflicting instructions

If Zire reasonably believes that a customer instruction infringes applicable data protection law, Zire may notify the customer and suspend the affected processing until the matter has been resolved.

15. Order of precedence

If there is a conflict between this Schedule and another part of these Terms concerning Zire’s processing of Customer Personal Data as a processor, this Schedule will take precedence to the extent of that conflict.