Helping businesses understand how AI sees them.
Zire is an AI visibility platform for businesses, marketers and agencies that want to understand how their brands appear across AI — and what they can do to improve.
We track whether brands are mentioned, cited and recommended, show which competitors and sources are shaping the answers, and turn that evidence into practical next steps.
Search changed. Visibility needed to change with it.
For years, businesses could understand their online visibility largely through search rankings, traffic and clicks.
Then the way people searched started changing.
Instead of only working through pages of traditional search results, people began asking ChatGPT, Gemini, Claude, Perplexity, Grok and other AI platforms direct questions, comparisons and recommendations.
That created a new problem.
A business could rank well in traditional search and still have very little idea whether AI knew about its brand, which competitors it recommended instead, or which websites were influencing those answers.
Zire was created to make that new layer of visibility understandable and measurable.
We wanted businesses to see what AI is actually saying — rather than guess what it might be saying.
Make AI visibility understandable, measurable and actionable.
Businesses shouldn’t have to rely on screenshots, occasional manual searches or theories about how individual models work.
Our goal is to make the answers measurable and turn what they reveal into useful action.
We start with what AI platforms are actually saying. Recommendations should follow evidence, not generic AEO checklists.
A score should help explain performance, not hide it. The prompts, answers, sources and competitors behind the number matter.
Good AEO should create clearer content, stronger evidence and more useful information for people as well as AI systems.
There is no universal AI answer. Customers use multiple providers and each can surface different brands and sources.
Built around the answers, not the hype.
AI visibility is still a young and fast-moving discipline. Our approach is to stay grounded in what can actually be observed and measured.
We measure real customer questions.
Zire starts with the prompts people could genuinely use when researching your market — not arbitrary keywords or vanity metrics.
We connect visibility to the evidence behind it.
Knowing that a competitor was recommended is useful. Knowing which sources were cited and where your own brand disappeared is far more useful.
We turn findings into something you can act on.
Tracking alone isn’t enough. Zire connects visibility data with practical content, citation and authority work relevant to the gaps it finds.
Zire isn’t designed to tell you what AI might want. It’s designed to show you what AI is actually doing.
Built for the people responsible for being found.
Zire is designed for teams that need to understand where their brand stands as AI becomes a bigger part of how customers research and make decisions.
Businesses & marketing teams
Understand how your company appears when potential customers ask AI about your market, products or services.
SEO & digital agencies
Measure AI visibility for clients and turn AEO opportunities into structured, evidence-led optimisation work.
Brands in competitive markets
See which competitors are winning recommendations and which sources are helping shape those AI-generated decisions.
A clearer way to understand discovery in the age of AI.
AI-powered discovery is still evolving quickly.
New platforms will emerge, search products will change and the way sources are used will continue to develop.
Zire is being built around a simple idea that should remain useful through those changes:
If we can help businesses answer those three questions with better evidence, Zire is doing its job.
See how your brand appears across AI.
Track the questions that matter to your customers, understand the brands and sources shaping the answers, and discover what to improve next.
