AI Visibility Reports

AI visibility reports that show what is changing.

Bring your prompts, AI providers, competitors, citations and optimisation activity together in one reporting view. Create AI visibility reports, measure performance over time and understand which changes are improving how your brand appears across AI.

Historical AI visibility reporting Export report data to CSV
Tracked customer prompt Report complete
Recommend me a good ebook platform
Topic: Ebook platforms One prompt · Five AI providers
Provider checks Comparing visibility across AI
5 of 5 complete
ChatGPT Complete
Gemini Complete
Claude Complete
Perplexity Complete
Grok Complete
Prompt report Your visibility at a glance
Latest results
AI Visibility Score Overall prompt performance
Good
75 /100
Good visibility Your brand appears across most provider answers.
Mentioned Yes
4 /5

Strong brand coverage

Recommended Yes
3 /5

Frequently recommended

Cited No
0 /5

Citation opportunity

Your brand has good visibility. It is mentioned across four providers and recommended by three, but no provider currently cites your website.

Improve citations →
Prompt report complete Results stored for historical reporting
01 Performance intelligence

See the whole picture, not isolated metrics.

AI visibility can move differently by prompt, provider, topic, competitor and source. Reports bring those signals together so you can understand what changed and where it came from.

Measure visibility trends Track mentions, recommendations and citations over time.
Find strongest prompts See which questions deliver the best brand visibility.
Benchmark competitors Compare your share of voice with the brands you actively track.
Connect activity to performance See recommendations generated and optimisation work moved into action.
Performance summary Last 90 days
Improving
42 /100
AI Visibility
Performance change +12 points Your AI Visibility Score increased from 30 to 42.
Mention rate 42%
Recommended 28%
Cited 19%
Share of voice 24%
90 days ago Today
Prompt performance Compare visibility question by question
10 tracked prompts
Prompt Visibility Recommended Cited
Recommend me a plumber in Manchester Local services
56% 48% 32%
Best emergency plumbing company near me Emergency plumbing
48% 40% 24%
How much should an emergency plumber cost? Pricing
36% 28% 20%
Who offers same-day plumbing callouts? Availability
32% 24% 16%
Topic performance Visibility by topic
Emergency plumbing 56%
Local services 48%
Pricing 34%
Boiler repairs 29%
Strongest topic Emergency plumbing is currently your strongest area of AI visibility.
02 Prompt & topic reporting

Find the questions and topics where your brand performs best.

Overall visibility can hide important differences. Break performance down by individual prompt and topic to see which parts of your business are gaining visibility and where gaps remain.

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Prompt performance Compare visibility, recommendations and citations for each monitored question.
Visibility by topic Group related prompts to measure different products, services or areas of your brand.
Spot emerging strengths See where visibility is improving before it becomes obvious in the overall score.
03 Competitive reporting

Measure your share against the competitors AI recommends.

Track more than your own score. Compare how frequently your brand and tracked competitors appear across monitored answers, and see who is gaining or losing visibility.

Share of voice Measure your share of tracked brand appearances across AI responses.
Competitor performance Compare mentions, recommendation rates and average positions.
Competitive movement See whether optimisation is closing the gap with stronger brands.
Competitive performance Share of voice
Last 30 days
24% Your share
Your brand 74
Competitor A 68
Competitor B 51
Competitor C 36
Competitor D 19
Brand Visibility Recommended Avg. position
Your brand 48% 42% 3.4
Competitor A 44% 39% 3.8
Competitor B 36% 31% 4.2
Competitor C 22% 18% 6.1
Citation intelligence Source mix
1,301 citations
1,301 citations
Articles / guides 517
Comparisons 272
Product / service pages 188
Community / social 129
Other sources 195
Top sources Most cited domains
Industry guide 73
Comparison site 61
Expert article 52
Your website 43
Local directory 34
Citation source detail Pages shaping monitored answers
143 responses analysed
Source Type Citations Prompts
Your service guide Guide 43 8
Independent comparison Comparison 39 7
Industry buyer guide Article 31 6
Local advice page Guide 24 5
04 Citation reporting

See the content and sources shaping AI answers.

Understand more than how often you are cited. Report on the types of content AI relies on, the domains appearing most often and the individual sources influencing your monitored prompts.

Source mix Break citations down by articles, comparisons, product pages, social sources and more.
Most cited domains Find the publishers and websites AI providers repeatedly trust.
Source-level detail See the pages, citation volume and prompts associated with individual sources.
Explore Citation Tracking
05 Optimisation activity

Report on the work behind your visibility growth.

Visibility reporting becomes more useful when it is connected to what your team actually changed. See how many recommendations were generated, which opportunities became actions and how much work has been completed.

Recommendation activity See the mix of content, social, outreach, video and technical opportunities found.
Action progress Track how much recommended work has moved into active optimisation jobs.
Connect effort with change Use historical visibility alongside completed activity to understand what happens next.
Optimisation activity Recommendations and Actions
Last 30 days
Recommendations created 102 Evidence-led opportunities
Conversion to action 18% Moved into work
Actions in progress 7 Currently being worked
Actions completed 9% Completion rate
Recommendation mix Opportunities identified
New content 39
Social posts 19
Outreach 11
Improve content 9
Video 6
Action mix Work moved forward
01
Create content 4 active jobs
In progress
02
Improve page 2 active jobs
In progress
03
Social post Published
Complete
04
Outreach 1 active job
To do
Performance context AI Visibility increased 8 points while 7 optimisation actions were active during this reporting period.
Report export Take your visibility data with you

Choose a reporting period and export the underlying report data to CSV for deeper analysis, client reporting or your own records.

Date range Last 90 days
Rows available 1,482
Format CSV
Historical reporting Compare performance over time
Current 42 AI Visibility
30 days ago 34 AI Visibility
90 days ago 27 AI Visibility
90-day change +15 points
06 Historical reporting

Keep a record of how visibility changes.

AI answers change continuously. Compare reporting periods instead of relying on a one-off result, and export the underlying data when you need to analyse or share it elsewhere.

Choose your reporting period Review recent results or zoom out to see longer-term movement.
Compare changes Understand how visibility, competitors and citations move between periods.
Export CSV data Take report data outside Zire for analysis, records or custom reporting.
AI Visibility Reporting FAQs

Questions about AI visibility reports?

Learn how Zire reports on visibility, prompts, competitors, citations and optimisation activity across your project.

What can I see in Zire Reports? +

Zire Reports brings together AI Visibility, recommendation and citation rates, share of voice, analysed responses, visibility trends, AI platform performance, prompt and topic performance, competitors, citations and optimisation activity.

Can I see AI visibility changes over time? +

Yes. Historical reporting lets you compare visibility signals across different periods instead of relying on a single AI result.

Can I compare performance by AI platform? +

Yes. Reports can break performance down by monitored provider so you can see where your brand is strongest and where coverage is still limited.

Can I report on individual prompts? +

Yes. Prompt-level reporting shows how individual questions perform, including visibility, recommendation and citation signals for the selected reporting period.

Does Zire report visibility by topic? +

Yes. When prompts are grouped into topics, Zire can compare visibility across different products, services or areas of your brand.

Can I compare my brand with competitors? +

Yes. Competitive reporting includes share of voice and tracked competitor performance so you can compare how often different brands appear across monitored AI responses.

What citation data is included in reports? +

Reports can include citation source mix, frequently cited domains and source-level detail showing the types of pages and websites influencing monitored AI answers.

Can I report on recommendations and completed work? +

Yes. Zire reports on optimisation activity including recommendations generated, work moved into Actions and completion activity during the selected reporting period.

Can I export my report data? +

Yes. Report data can be exported to CSV for additional analysis, record keeping or use in your own reporting workflow.

Measure what changes

Know whether your AI visibility is actually improving.

Track performance across prompts, providers, competitors and citations — then connect the results with the optimisation work your team completes.

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