Track which competitors AI recommends first.
Track competing brands across ChatGPT, Gemini, Claude, Perplexity, Grok and Google Search. Compare mentions, recommendations, citations, positions and AI share of voice, understand why competitors are appearing and find opportunities that can help your brand move ahead.
Illustrative competitor tracking result for the question, “What are the best websites for buying ebooks?” Another Website is recommended first. Your Brand appears second and your website is cited as a supporting source.
Compare competitors across every major AI provider.
See whether the same brands keep appearing across different AI systems or whether competitive visibility changes from one provider to another.
ChatGPT
Compare competitor mentions and recommendations across your tracked ChatGPT prompts.
Track ChatGPT competitors →
Gemini
See which competitors Gemini surfaces and how their visibility compares with your brand.
Track Gemini competitors →
Claude
Monitor competitor recommendations and brand appearances inside Claude responses.
Track Claude competitors →
Perplexity
Compare competitor visibility with the sources Perplexity uses to support its recommendations.
Track Perplexity competitors →
Grok
Track competing brands inside Grok and compare results with your other monitored platforms.
Track Grok competitors →
Google Search
Compare AI competitor visibility with AI Overviews and page-one organic search results.
Track Google competitors →Know when AI prefers a competitor.
See which brands AI recommends most often, where your business currently ranks and whether your visibility is moving closer to the competitors ahead of you.
ChatGPT
#2
Gemini
#3
Perplexity
#1
Claude
#2
Where competitors are winning across AI.
Separate simple mentions from stronger recommendations and citations. Compare competitor visibility with your own brand and see which AI providers are driving the biggest advantage.
See what content helps them win.
Find the pages, formats and third-party sources that repeatedly appear when competitors are recommended. Use those patterns to understand what AI platforms are rewarding in your market.
See your brand overtake competitors.
Track whether your optimisation work is actually changing the competitive picture. See visibility gaps close, recommendation share improve and your brand move above competitors on the prompts that matter.
Turn competitor gaps into practical next steps.
Connect competitor visibility with the prompts, sources and content patterns behind it. Zire helps prioritise where improving your own visibility can make the biggest difference.
AI Visibility
Compare competitor performance against your overall AI visibility score.
Prompt Tracking
See the exact questions where competitors appear instead of your brand.
Citation Tracking
Discover the source patterns supporting competitor recommendations.
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Google Search
Compare AI competitors with brands ranking in Google Search and AI Overviews.
Recommendations
Turn competitive gaps and winning content patterns into prioritised actions.
Reports
Measure competitive visibility and share-of-voice changes over time.
Questions about AI competitor tracking?
Learn how Zire compares brands across AI responses and how competitive visibility data can help improve your own presence.
What is AI competitor tracking? +
AI competitor tracking measures how frequently competing brands appear across the prompts and AI platforms you monitor. Zire compares competitor mentions, recommendations and citations with your own brand.
How many competitors can I track? +
Zire can track up to five competing brands per project, allowing you to compare the businesses most relevant to your market and monitored prompts.
Which AI platforms can I track competitors across? +
Competitor visibility can be compared across ChatGPT, Gemini, Claude, Perplexity and Grok, with Google AI Overviews and organic search also available through Google Search tracking.
Can I see which prompts my competitors are winning? +
Yes. Competitor data connects with Prompt Tracking so you can see the exact questions where competitors appear, where your brand is missing and which prompts represent the biggest gap.
Does competitor tracking include recommendations and citations? +
Yes. Zire separates simple mentions from recommendations and citations so you can understand the strength of each competitor’s visibility instead of relying on appearance counts alone.
Can Zire show why competitors are appearing? +
Zire analyses the sources and content patterns associated with AI answers, helping identify formats and third-party evidence that may be contributing to competitor visibility.
How does competitor data help improve my AI visibility? +
Competitive data shows where other brands are stronger, which prompts they are winning and what content or source patterns are being rewarded. Zire can use this evidence to help prioritise the areas most likely to improve your own visibility.
See who AI recommends instead of you.
Compare competing brands across AI providers, prompts and citations, then use the evidence to improve your own visibility.
