Cookie Policy

This Cookie Policy explains how Zire AI (“Zire”, “we”, “us” or “our”) uses cookies and similar technologies when you visit zire.ai, use the Zire platform or interact with our online services.

It explains what these technologies are, why we use them and the choices available to you.

This Cookie Policy should be read together with our Privacy Policy .

1. What are cookies?

Cookies are small text files that are stored on your computer, smartphone or other device when you visit a website or use an online service.

Cookies can allow a website to recognise a browser or device, remember information between pages or visits, maintain an authenticated session and understand how people use a website.

Some cookies exist only for the duration of your browser session. Others may remain on your device for a defined period or until you delete them.

2. Cookies and similar technologies

The rules applying to cookies can also apply to other technologies that store information on, or access information from, your device.

These technologies may include:

• browser local storage;
• session storage;
• tracking pixels;
• website tags and scripts;
• conversion tracking technologies;
• link decoration and advertising identifiers; and
• other similar storage or access technologies.

In this policy, we generally refer to these technologies collectively as “cookies” unless it is useful to distinguish between them.

3. How Zire uses cookies

We may use cookies for purposes including:

• keeping users securely signed in to the Zire platform;
• protecting accounts and preventing unauthorised access;
• maintaining website and platform functionality;
• remembering cookie and privacy preferences;
• understanding how visitors use the Zire website;
• understanding how users interact with the Zire platform;
• measuring the performance of pages and features;
• understanding how visitors arrive at Zire;
• measuring registrations, subscriptions and other conversions;
• measuring the effectiveness of advertising campaigns; and
• improving our website, platform and marketing.

4. The types of cookies we use

Strictly necessary cookies

These cookies are required for the website or Zire platform to function properly.

They may be used for purposes such as:

• user authentication;
• maintaining login sessions;
• account security;
• fraud prevention;
• load balancing;
• protecting forms and requests against malicious activity;
• remembering your cookie choices; and
• providing functionality you have explicitly requested.

These cookies cannot normally be disabled through our cookie controls because the relevant service would not work properly without them.

Analytics and performance cookies

Analytics cookies help us understand how people use Zire.

They may allow us to understand information such as:

• how many people visit our website;
• which pages are viewed;
• how visitors move through the website;
• which pages visitors enter or leave from;
• browser and device types;
• general traffic sources;
• website performance; and
• how visitors interact with particular pages or features.

We intend to use Google Analytics for website analytics.

Where our use of analytics cookies requires consent, they will not be activated unless you choose to allow analytics cookies.

Advertising and conversion cookies

We may use advertising and conversion technologies to understand whether our marketing results in actions such as:

• creating a Zire account;
• starting a trial;
• purchasing a subscription;
• submitting a contact form;
• booking a call; or
• completing another defined conversion.

These technologies may store or access identifiers associated with an advertising interaction so that a later conversion can be attributed to the appropriate campaign or advertisement.

Advertising and conversion cookies will only be used where you have provided the required consent.

Preference and functionality cookies

We may use cookies or browser storage to remember choices that affect how Zire appears or functions for you.

For example, this could include:

• interface preferences;
• display settings;
• dismissed notices;
• language or regional preferences; or
• other settings you choose within the platform.

Whether consent is required for these technologies depends on their purpose and how they are implemented.

5. Cookies used by the Zire platform

Logged-in areas of Zire may use strictly necessary cookies to maintain your authenticated session, protect your account and ensure that requests made through the platform are secure.

These cookies may include standard WordPress authentication and security cookies or equivalent Zire session technologies.

Information such as account allowances, subscription limits, AI-processing usage, prompt schedules and future processing dates may be associated with your account.

Where possible, important account and usage information is maintained on Zire’s servers rather than relying on information stored solely in your browser.

Cookies or browser storage may still be used to maintain the session or interface through which this information is accessed.

6. Google Analytics

We intend to use Google Analytics 4 (“GA4”), a website analytics service provided by Google, to help us understand how visitors use Zire.

Google Analytics may process information relating to your visit, including information about pages viewed, interactions, device and browser information, traffic sources and approximate location.

Depending on our configuration, Google Analytics may use cookies including:

_ga

Purpose: Used by Google Analytics to distinguish users.

Typical duration: Up to 2 years under Google’s default GA4 configuration.

_ga_<measurement-id>

Purpose: Used by Google Analytics to maintain session state.

Typical duration: Up to 2 years under Google’s default GA4 configuration.

The exact cookie names and durations may vary depending on our Google Analytics configuration and future changes made by Google.

7. Google Ads and conversion tracking

We may use Google advertising and conversion measurement technologies to understand whether visitors who interact with our marketing later complete an action on Zire.

Google’s conversion technologies may use first-party cookies beginning with:

_gcl_

For example, Google Conversion Linker technologies may use cookies such as _gcl_aw and related identifiers to store information associated with an advertising click.

Google conversion technologies may also use browser local storage, including storage associated with conversion linking.

The precise cookies and storage technologies used depend on the Google services and configuration active on Zire at the time.

We will not activate advertising or conversion tracking that requires consent unless you have chosen to allow it through our cookie controls.

8. Your cookie choices

When you first visit Zire, you may be shown cookie controls that allow you to choose which non-essential cookies you wish to allow.

Where consent is required, non-essential technologies will not be activated before you make your choice.

Our cookie controls may include categories such as:

• Necessary — required for the website and platform to function;
• Analytics — helps us understand how Zire is used;
• Advertising / Conversion — helps us measure advertising and conversions; and
• Preferences — remembers optional settings where applicable.

You can withdraw or change your choices at any time using our cookie settings.

Withdrawing consent will not affect the lawfulness of processing that took place before your consent was withdrawn.

9. Remembering your cookie preferences

When you make a cookie choice, we may store a strictly necessary cookie or browser-storage value so that we can remember your preference and avoid repeatedly asking you to make the same choice.

This technology is used only to remember your privacy and cookie preferences.

10. Third-party technologies

Some services used by Zire may be supplied by third parties and may set or access cookies or similar technologies where permitted.

These providers may include services used for:

• website analytics;
• advertising and conversion measurement;
• payment processing;
• embedded media;
• customer support;
• security;
• communications; and
• other website or platform functionality.

Where non-essential third-party technologies require consent, they will only be activated after the relevant consent has been provided.

11. Embedded content and video

Zire may include embedded content from third-party services, such as video content.

Embedded content can sometimes result in the third-party provider storing or accessing information on your device.

Where such technology is not strictly necessary, we may delay loading the third-party content until you have provided the appropriate consent.

12. How long cookies remain on your device

The amount of time a cookie remains on your device depends on the type and purpose of the cookie.

Session cookies normally expire when you close your browser.

Persistent cookies may remain for a defined period or until you delete them.

Third-party providers may change the names or duration of their cookies from time to time.

We periodically review the technologies used by Zire and will update this Cookie Policy where necessary.

13. Managing cookies through your browser

Most web browsers allow you to view, delete or block cookies through the browser’s privacy or security settings.

You may also be able to configure your browser to notify you when a website attempts to store a cookie.

If you block strictly necessary cookies, some parts of Zire may not function correctly and you may be unable to sign in or use parts of the platform.

Browser controls operate separately from the cookie preferences available through Zire.

14. Browser privacy signals

Browsers and devices may provide privacy controls or signals relating to tracking.

The way different browsers and services implement these signals can vary. We will review relevant technical and regulatory developments and update our practices where appropriate.

15. Changes to this Cookie Policy

We may update this Cookie Policy from time to time as our website, platform, analytics services, advertising technologies or legal requirements change.

The latest version will be published on this page and the date at the top will indicate when it was last updated.

Where we introduce a new use of cookies that requires consent, we will request the appropriate consent before activating that use.

16. Contact us

If you have questions about this Cookie Policy or the technologies used by Zire, please contact:

Zire AI
792 Wilmslow Rd
Manchester
M20 6UG
United Kingdom
Email: hello@zire.ai