Appear in Gemini answers.
Track whether Gemini finds, mentions, cites and recommends your brand when customers research products and services like yours. See which competitors and sources appear, then use the evidence to improve your visibility.
A strong option for emergency plumbing, boiler repairs and residential work across Manchester.
A local provider covering common household plumbing and repair services.
Your company is recommended first Gemini mentioned your brand and cited your website as a supporting source.
Tracked todayHow to appear in Gemini answers when customers search for businesses like yours.
Gemini visibility is closely connected to the information Google can discover and understand about your business. Build a strong search foundation, publish genuinely useful content and make important business information clear across the wider Google ecosystem.
Be discoverable in Google
Make important pages crawlable, indexed and easy to discover through clear site architecture and useful internal links.
Allow Gemini grounding
Check whether Google-Extended is allowed when you want Google-crawled content available for Gemini grounding.
Publish original, useful content
Go beyond generic summaries. Give customers genuinely useful information based on your expertise, services and market.
Strengthen your Google presence
Keep business information consistent and support useful text with local information, images and video where relevant.
There is no published Gemini ranking formula or guaranteed placement. Zire measures what Gemini actually returns for your market so optimisation can be based on observed evidence rather than generic AI SEO rules.
Be visible across the Google-powered research journey.
Customers can move between Google Search, local business information, video and Gemini while researching a purchase. Zire shows whether your brand is present when those questions turn into AI-generated answers.
Optimise your website for Gemini.
Give Google strong, useful information to understand your business. Keep important pages crawlable and indexed, make services easy to discover internally and publish original information that genuinely helps customers make decisions.
See what Gemini is already using to shape answers.
Analyse the brands and sources appearing for your monitored Gemini prompts. See which competitors are repeatedly recommended and what information is present in the sources surrounding stronger answers.
Opportunity detected. Your page explains the service well but contains less first-hand local detail than sources surrounding stronger Gemini answers.
Turn Gemini answers into measurable visibility data.
Track the questions customers ask Gemini, compare your brand with competitors and use real answer evidence to decide what to improve next.
Track Gemini prompts
Monitor the real questions customers ask while discovering, comparing and choosing businesses like yours.
Measure how you appear
Separate simple brand mentions from stronger recommendations and website citations.
Compare competitors
See which brands Gemini prefers when customers ask the same commercially important questions.
Analyse source patterns
See what kinds of pages and information are repeatedly associated with stronger Gemini answers.
Compare with Google Search
See how the same customer questions perform across Gemini, Google AI Overviews and organic Search.
Measure improvement
Keep running the same prompts and see whether Gemini visibility improves after optimisation work.
Know whether you are appearing in Gemini more often.
Gemini answers can change as information, sources and the wider search environment evolve. Zire repeatedly runs your monitored prompts so you can measure real visibility movement over time.
Your Gemini visibility has increased across the monitored customer questions during this period.
Create content Gemini can use to understand your business.
Useful Gemini optimisation is not about hitting a particular word count. Build original pages that answer customer questions properly, show genuine expertise and provide the information somebody needs to compare and choose a provider.
Appear across all the major AI platforms.
Gemini is only one part of AI discovery. Track the same customer questions across other major AI providers and Google Search to see where your brand is strongest, weakest and changing.
ChatGPT
Track whether ChatGPT mentions, recommends and cites your brand for customer questions.
Claude
Measure how Claude understands and surfaces your business for relevant customer questions.
Perplexity
Track citation-led AI search visibility and the sources Perplexity uses to build answers.
Grok
Monitor whether your brand appears in Grok answers for commercially important questions.
Google Search
Track Google AI Overviews alongside traditional page-one organic search visibility.
Questions about appearing in Gemini?
Learn how Gemini can discover information about businesses and how Zire measures your visibility across relevant answers.
How do I appear in Gemini answers? +
Start with strong Google Search fundamentals: make important public pages crawlable, indexable and easy to discover, then publish original and useful information around the questions customers ask when researching your products or services. Zire monitors those questions to show whether Gemini actually mentions, recommends or cites your brand.
Does Gemini use Google Search? +
Yes. Gemini Apps can use public information from Google Search. This makes strong Search visibility, crawlability and useful indexed content particularly relevant when optimising for Gemini.
What is Google-Extended? +
Google-Extended is a robots.txt product token that lets publishers control whether Google-crawled content may be used for Gemini model training and for grounding in Gemini Apps and supported Vertex AI experiences.
Does Google-Extended affect my Google rankings? +
No. Google states that Google-Extended does not affect a site’s inclusion in Google Search and is not used as a Google Search ranking signal.
Can Gemini use Google Maps information? +
Gemini Apps can use public Google Maps information for supported experiences, including business names, websites, addresses, descriptions, ratings and opening information. For local businesses, accurate public business information can therefore be particularly useful.
Can Gemini use YouTube content? +
Yes. Supported Gemini experiences can use public YouTube information to find videos and understand video content. Useful video can therefore complement your written content when it genuinely helps customers understand your products or services.
Do I need special AI schema for Gemini? +
Do not rely on invented AI-only markup or files as a shortcut. Google’s published AI Search guidance continues to recommend normal technical SEO, useful visible content and structured data that accurately matches what users can see on the page.
Can Gemini cite my website? +
Gemini can surface links and supporting sources in relevant experiences. Zire tracks citations separately from mentions and recommendations so you can see when your own website is being used as supporting evidence.
How does Zire track Gemini visibility? +
Zire repeatedly runs the customer questions you monitor, stores Gemini responses and analyses brand mentions, recommendations, citations, competitor appearances and supporting sources over time.
How can I improve my Gemini visibility? +
Use your monitored answers as evidence. Zire identifies which brands and sources are appearing, what information stronger content contains and where your own presence is missing, then turns those gaps into practical optimisation recommendations.
See whether customers can find your brand in Gemini.
Track the questions customers ask, see which brands and sources Gemini surfaces and use real answer evidence to improve your visibility.