What is your brand’s AI Visibility Score?
Zire scores how visible your brand is across the AI answers that matter to your business. Measure whether AI mentions you, cites your website and, most importantly, positively recommends your brand when customers ask for businesses like yours.
A single score built from how your brand appears across relevant monitored AI answers.
Your brand is appearing across monitored AI answers, with the strongest opportunity in positive recommendations.
One score across the AI platforms that matter.
Zire analyses the relevant prompts you monitor across leading AI providers, giving your score a broader view than checking a single answer on a single platform.
ChatGPT
Measure brand mentions, recommendations and citations across ChatGPT answers.
Explore ChatGPT →
Gemini
Include Gemini visibility when measuring your wider AI presence.
Explore Gemini →
Claude
Track whether Claude knows, includes and recommends your brand.
Explore Claude →
Perplexity
Add citation-led AI search visibility and source authority to your analysis.
Explore Perplexity →
Grok
Include Grok answer visibility when measuring cross-platform performance.
Explore Grok →
Google Search
Compare AI visibility with Google AI Overviews and traditional search performance.
Explore Google →Not all AI visibility means the same thing.
Being named in an answer is useful. Being cited shows AI trusts your website as a source. But being positively recommended when somebody is actively choosing a business is the strongest visibility signal.
Zire scores performance across analysed responses, so the number represents visibility across the questions and AI answers being monitored rather than one isolated search.
AI actively suggests your brand when users ask questions where your product or service is relevant.
Measure more than whether AI knows your name.
Your score reflects increasingly valuable forms of visibility. A mention shows presence. A citation shows source authority. A positive recommendation shows AI is actively suggesting your brand to somebody making a decision.
Score visibility across the prompts that drive discovery.
Your score becomes meaningful when it represents the questions real customers ask when discovering businesses like yours. Track commercial, comparison and informational prompts across the products and services that matter.
See where your AI score is strongest and weakest.
A good result on one provider can hide poor visibility elsewhere. Break your performance down platform by platform to understand where your brand is already strong and where more work is needed.
Measure whether your AI Visibility Score is improving.
AI answers change continuously. Keep a historical score so you can see whether visibility is moving in the right direction after new content, optimisation and authority-building work.
Know whether your score is competitive.
A score is more useful when you know what good looks like in your market. Compare your visibility with tracked competitors and see whether the gap is widening or closing.
Go deeper than your AI Visibility Score.
The score gives you the headline. Zire’s connected features show which prompts, competitors, sources and optimisation opportunities are driving the number underneath it.
AI Visibility
Break your score into mentions, recommendations, citations and provider performance.
Prompt Tracking
See which customer questions are strengthening or weakening your score.
Competitor Tracking
Benchmark your score against brands competing for the same AI recommendations.
Citation Tracking
See which pages and sources are creating the authority signals behind your score.
Recommendations
Turn visibility gaps behind your score into evidence-led optimisation opportunities.
Reports
Analyse the history and performance data sitting underneath your headline score.
Questions about your AI Visibility Score?
Learn what your Zire AI Visibility Score represents and how it helps measure your brand’s presence across AI answers.
What is an AI Visibility Score? +
An AI Visibility Score is Zire’s headline measure of how visible your brand is across the relevant AI answers being monitored for your project. It considers whether your brand is mentioned, your website is cited and, most importantly, whether AI positively recommends your business, product or service.
What does Zire use to calculate my AI Visibility Score? +
Zire analyses the responses returned for your relevant tracked prompts across monitored AI providers. Brand mentions, website citations and positive recommendations contribute different visibility signals, with recommendations representing the strongest indication that AI is actively choosing your brand.
Why are AI recommendations more important than mentions? +
A mention means AI recognises and includes your brand. A recommendation goes further: AI is actively suggesting your business, product or service to somebody asking for an option or making a decision.
Do website citations affect my AI Visibility Score? +
Yes. Citations provide an important source-authority signal because they show that an AI response is using content from your website as supporting evidence.
Which prompts are used for my score? +
Your project monitors prompts relevant to how customers discover, compare and choose businesses, products or services like yours. You can manually add prompts or use Zire to help identify useful prompts from your website.
Which AI platforms contribute to my visibility data? +
Zire can monitor answers across ChatGPT, Gemini, Claude, Perplexity and Grok, with provider-level reporting available so you can see how visibility differs across platforms.
Can my AI Visibility Score change over time? +
Yes. AI answers change as providers, sources, competitors and your own online presence change. Zire keeps historical performance data so you can measure whether your score is improving rather than relying on a one-off result.
Can I compare my AI Visibility Score with competitors? +
Yes. Competitor Tracking lets you compare how frequently your brand and tracked competitors appear across the same monitored AI responses and understand where stronger brands are gaining visibility.
How can I improve my AI Visibility Score? +
Zire analyses the evidence behind monitored answers to find visibility gaps and generate recommendations. These can include new content, improvements to existing pages, social content, video and authority-building work depending on the opportunity.
Find out how visible your brand really is across AI.
Track the questions your customers ask, measure recommendations, citations and mentions, and see your AI Visibility Score improve over time.
