AI Prompt Tracking

Track AI prompts shaping your brand visibility.

Track the questions your customers ask AI and monitor how your brand, competitors and cited sources appear across ChatGPT, Gemini, Claude, Perplexity, Grok and Google Search. Zire reruns every tracked prompt daily, giving you a clear view of how your AI visibility changes over time.

Prompt limits vary by plan Automatic daily monitoring

Illustrative prompt tracking results for “Recommend me a plumbing company in Manchester”. ChatGPT recommends your brand at position 2. Gemini mentions it at position 3. Claude does not mention it. Perplexity cites your website at position 1. Grok mentions your brand at position 4. Your brand appears across 4 of 5 AI platforms. Claude is the largest visibility gap for this prompt.

01 Daily monitoring

Track every AI prompt. Every day.

Zire automatically reruns your tracked prompts each day, building a history of how your brand, competitors and cited sources change across AI platforms over time.

10
Up to 10 prompts per project Track the questions most important to each project.
Automatic daily runs No need to manually repeat the same AI searches.
Stored results Review previous answers instead of relying on a one-off check.
Visibility history Measure whether prompt-level performance is improving.
Daily prompt run Recommend me a plumbing company in Manchester
Complete
Latest check Today · 13:57
Next scheduled run Tomorrow · 13:57
ChatGPT Mentioned · Recommended
Complete
Gemini Mentioned
Complete
Perplexity Mentioned · 4 citations
Complete
Claude Not mentioned
Complete
Grok Mentioned
Complete
Google Search
Google Search AI Overview + organic
Complete
30-day prompt visibility Improving
Tracked prompt Recommend me a plumbing company in Manchester
Updated today
Answers Analysis Recommendations Google Overview
ChatGPT
Gemini
Perplexity
Claude
Grok
Mentioned Yes
Recommended Yes
Brand cited No
Citations 6
Sources 4
AI response snapshot

For a plumbing company in Manchester, the strongest recommendations depend on location coverage, emergency availability, customer reviews and whether the business provides the specific service requested.

Several local providers are repeatedly surfaced, with service pages, local guides, comparison content and trusted third-party sources helping shape the final answer.

Competitors appearing
Competitor A Competitor B Competitor C Competitor D
4 competing brands surfaced in this answer
Prompt visibility
42 61
↑ 19 points over the last 30 days
02 Prompt-level visibility

Compare how every tracked AI prompt performs.

Overall AI visibility tells you where your brand stands. Prompt tracking shows why. Open any tracked question to compare answers, providers, competitors and citations in one place.

Provider-by-provider answers Compare how the same question performs across each AI platform.
Competitor appearances See which competing brands are surfaced instead of or alongside you.
Answer history Review how prompt-level visibility changes after each daily run.
03 Visibility signals
Mentions Know when an AI response includes your brand or website.
Recommendations Identify when AI actively suggests your product, service or business.
Citations See when your website is used as evidence supporting an answer.
Competitive visibility Track which brands and websites appear most frequently.
Prompt signals How your brand is appearing
Last 30 runs
Mentioned 68% 20 of 30 runs
Recommended 47% 14 of 30 runs
Cited 23% 7 of 30 runs
Brand frequency Brands appearing most
Competitor A 82%
Your brand 68%
Competitor B 54%
Competitor C 39%
Source frequency Sources appearing most
01 Industry article 12 citations
02 Local directory 9 citations
03 Social site 7 citations
04 Prompt topics

Organise AI prompts into topics and discover new opportunities.

A single brand can sell several products or services to different audiences. Group prompts into topics so you can understand AI visibility for each area separately instead of relying on one blended score.

Create custom topics Group prompts around products, services, locations or audiences.
Compare topic visibility Identify which parts of your business perform best across AI.
Get relevant prompt ideas Use Zire’s recommendations to expand tracking around important topics.
Prompt topics Track different parts of your business separately
10 prompts
01
Emergency Plumbing 7 tracked prompts
61
02
Boiler Repairs 6 tracked prompts
48
03
Bathroom Plumbing 6 tracked prompts
37
04
Commercial Plumbing 6 tracked prompts
29
Strongest topic Emergency Plumbing
Biggest opportunity Commercial Plumbing
Improving fastest Boiler Repairs
Website scan Recommended prompts
✓ Scan complete
Website analysed plumbingcompany.co.uk
42 pages
12 Prompts suggested
4 Topics identified
7 High-intent prompts
2 prompts selected
05 Prompt discovery
+
Add prompts manually Track the questions you already know matter to your customers.
Scan your website Let Zire identify products, services and commercial themes.
Review suggested prompts Select the best recommendations before adding them to tracking.
Citation intelligence What AI is using to build this answer
18 sources analysed
Comparison pages 38%
Most common source format
Guides & explainers 27%
Often cited for supporting detail
Service pages 19%
Used for service and business information
Community content 16%
Social and discussion sources
Pattern detected Comparison content is repeatedly cited across this topic.
High confidence
Top cited sources
Industry article Local directory Social site
06 Citation patterns

Understand the content AI keeps citing.

Prompt tracking does more than tell you who appears. Zire also analyses the sources behind the answers, helping identify the types of pages and content formats AI platforms consistently trust.

See the cited sources Identify the websites and source types repeatedly shaping answers in your market.
Aa
Understand content formats See whether comparisons, guides, service pages or other formats are winning.
Turn evidence into action Zire uses these patterns to help prioritise visibility improvements.
Explore Recommendations
Prompt Tracking FAQs

Questions about AI prompt tracking?

Learn how Zire tracks AI prompts, which platforms are monitored and how prompt-level data helps you understand your visibility.

What is AI prompt tracking? +

AI prompt tracking monitors the questions people ask AI platforms and records how your brand, competitors and cited sources appear in the answers. Zire reruns tracked prompts regularly so visibility can be measured over time.

How many prompts can I track in Zire? +

Essentials includes up to 10 tracked prompts for one project, while Pro supports up to two projects with 10 tracked prompts per project.

How often does Zire run tracked prompts? +

Tracked prompts run daily. Each check is stored so you can review previous answers and measure how visibility changes instead of relying on a one-off AI search.

Which AI platforms can I track? +

Zire supports prompt tracking across ChatGPT, Gemini, Claude, Perplexity and Grok. Google Search tracking also monitors AI Overviews and page-one organic results.

What does Zire measure for each prompt? +

Zire records whether your brand is mentioned, recommended or cited, which competitors appear, which websites are used as sources and how those signals change across providers and over time.

Can I track competitor brands and websites? +

Yes. Zire tracks competing brands alongside your own and can show which competitors appear most frequently across your prompts and AI providers.

Can I organise prompts into different topics? +

Yes. Prompts can be grouped into topics so different products, services, locations or business areas can be monitored separately.

Can Zire recommend prompts for me? +

Yes. You can add prompts manually or let Zire scan your website and suggest relevant questions based on your brand, products, services and commercial topics.

Why does Zire analyse the content AI platforms cite? +

Citation patterns help show which websites, pages and content formats AI platforms trust when answering your tracked prompts. Zire can use this evidence to help identify practical opportunities for improving AI visibility.

Start tracking the prompts that matter

See how AI answers your customers’ questions.

Track important prompts across leading AI providers, compare competitors and discover the sources shaping your visibility.

Start your 14-day free trial ✓ Cancel anytime during your trial