AI Visibility Score # What is your brand’s AI Visibility Score? Zire scores how visible your brand is across the AI answers that matter to your business. Measure whether AI mentions you, cites your website and, most importantly, positively recommends your brand when customers ask for businesses like yours. [Find your AI Visibility Score →](https://zire.ai/register/) [View pricing](https://zire.ai/pricing/) ✓ Score based on monitored AI answers *•* Track changes over time **Illustrative AI Visibility Score example; the score, recommendation, citation and mention rates, historical change, provider and prompt figures shown here are example data.** AI visibility performance **Your AI Visibility Score** A single score built from how your brand appears across relevant monitored AI answers. Improving **42** /100 AI Visibility Current visibility **Building visibility** Your brand is appearing across monitored AI answers, with the strongest opportunity in positive recommendations. ↑ **+8 points** over the last 30 days Positive recommendation rate **Strongest signal** **28%** AI actively recommends your brand in relevant answers. Citation rate **Authority signal** **19%** Your website is used as evidence supporting AI responses. Mention rate **Presence signal** **36%** Your brand is included somewhere in monitored answers. Score history **AI Visibility Score over time** Your score *Last 30 days* 30 days ago · 34 Today · 42 Responses analysed **143** Tracked prompts **10** AI providers **5** Strongest provider **Perplexity** Share of voice **24%** Cross-platform scoring ## One score across the AI platforms that matter. Zire analyses the relevant prompts you monitor across leading AI providers, giving your score a broader view than checking a single answer on a single platform.  ### ChatGPT Measure brand mentions, recommendations and citations across ChatGPT answers. Explore ChatGPT → [ChatGPT →](https://zire.ai/ai-platforms/chatgpt/)  ### Gemini Include Gemini visibility when measuring your wider AI presence. Explore Gemini → [Gemini →](https://zire.ai/ai-platforms/gemini/)  ### Claude Track whether Claude knows, includes and recommends your brand. Explore Claude → [Claude →](https://zire.ai/ai-platforms/claude/)  ### Perplexity Add citation-led AI search visibility and source authority to your analysis. Explore Perplexity → [Perplexity →](https://zire.ai/ai-platforms/perplexity/)  ### Grok Include Grok answer visibility when measuring cross-platform performance. Explore Grok → [Grok →](https://zire.ai/ai-platforms/grok/)  ### Google Search Compare AI visibility with Google AI Overviews and traditional search performance. Explore Google → [Google Search →](https://zire.ai/platform/google-search-tracking/) 01 Score intelligence ## Not all AI visibility means the same thing. Being named in an answer is useful. Being cited shows AI trusts your website as a source. But being positively recommended when somebody is actively choosing a business is the strongest visibility signal. ✓ **Positive recommendations** AI actively suggests your business, product or service to the user. **Highest importance** ↗ **Website citations** Your content is used as evidence or a source within the answer. **Authority signal** ◎ **Brand mentions** Your brand is recognised and included across relevant AI responses. **Presence signal** **Illustrative AI Visibility Score model; the score, prompt count, analysed response count and provider count shown here are example data.** AI Visibility Score **How your visibility becomes one score** 0–100 **42** /100 Your score 01 **Recommended positively** Commercial recommendation signal **Strongest** 02 **Website cited** Source authority signal **Strong** 03 **Brand mentioned** Brand presence signal **Supporting** Relevant prompts **10** Questions customers ask Responses analysed **143** Across monitored providers Providers covered **5** Cross-platform evidence ✦ Zire scores performance across analysed responses, so the number represents visibility across the questions and AI answers being monitored rather than one isolated search. **Feature descriptions are factual; visibility percentages, prompt examples, provider scores, score history, optimisation events, competitor benchmarks and other interface figures shown below are illustrative examples.** Visibility signals **How your brand is appearing** Last 30 days ✓ Recommended **28%** 40 of 143 analysed responses Most valuable signal AI actively suggests your brand when users ask questions where your product or service is relevant. ↗ Cited **19%** 27 responses cite your website ◎ Mentioned **36%** 51 responses include your brand Brand appearances **51** Positive recommendations **40** Website citations **27** Analysed responses **143** 02 Score signals ## Measure more than whether AI knows your name. Your score reflects increasingly valuable forms of visibility. A mention shows presence. A citation shows source authority. A positive recommendation shows AI is actively suggesting your brand to somebody making a decision. ✓ **Recommendations matter most** Measure how often AI actually suggests your business, service or product. ↗ **Citations show authority** See whether AI providers trust pages on your website as supporting evidence. ◎ **Mentions show awareness** Know whether your brand is present in the answer even when it is not the primary recommendation. 03 Relevant questions ## Score visibility across the prompts that drive discovery. Your score becomes meaningful when it represents the questions real customers ask when discovering businesses like yours. Track commercial, comparison and informational prompts across the products and services that matter. ? **Track relevant customer questions** Measure the prompts people use to find, compare and choose businesses in your market. **Organise prompts by topic** Separate score performance across products, services or areas of your business. ✦ **Get recommended prompts** Zire can scan your website and help identify questions worth monitoring. [Explore Prompt Tracking →](https://zire.ai/platform/prompt-tracking/) Prompt contribution **Questions shaping your score** 10 prompts 01 **Recommend me a plumbing company in Manchester** Commercial Local Visible **72%** 02 **Who are the best emergency plumbers near Manchester?** Comparison High intent Visible **56%** 03 **How do I choose a reliable local plumber?** Buyer guide Research Visible **44%** 04 **Which plumber offers same-day emergency callouts?** Commercial Urgent Gap **18%** 05 **What should an emergency plumber cost in Manchester?** Pricing Commercial Visible **39%** Strong visibility **3 prompts** Improving **4 prompts** Visibility gaps **3 prompts** Provider performance **Where your score comes from** Cross-platform  **Perplexity** Strongest platform **58**  **ChatGPT** Improving **47**  **Grok** Moderate visibility **41**  **Gemini** Growth opportunity **35**  **Claude** Low visibility **21** Your brand 30 days ago Perplexity **58** ChatGPT **47** Grok **41** Gemini **35** Claude **21** 04 Platform intelligence ## See where your AI score is strongest and weakest. A good result on one provider can hide poor visibility elsewhere. Break your performance down platform by platform to understand where your brand is already strong and where more work is needed. ◎ **Provider-by-provider visibility** See how your presence changes across ChatGPT, Gemini, Claude, Perplexity and Grok. ↗ **Find platform-specific growth** Identify providers where visibility is improving or still lagging behind. ▥ **Understand the evidence base** See the response volume contributing to performance rather than relying on a single answer. 05 Score history ## Measure whether your AI Visibility Score is improving. AI answers change continuously. Keep a historical score so you can see whether visibility is moving in the right direction after new content, optimisation and authority-building work. ↗ **Track score movement** See whether your overall performance is improving over weeks and months. ✓ **Connect changes with completed work** Compare visibility movement with optimisation actions completed in Zire. ▥ **Go deeper in Reports** Break the headline score into prompts, providers, topics, competitors and citations. [Explore Reports →](https://zire.ai/platform/reports/) AI Visibility Score **Last 12 weeks** +15 points 12 weeks ago Today ✓ Week 4 **Comparison guide published** **+4** ✓ Week 7 **Service pages improved** **+5** ✓ Week 10 **Authority outreach completed** **+3** Competitive benchmark **How your score compares** Tracked brands 1 **★** **Competitor A** Strong recommendation visibility **68** 2 **Your brand** ↑ 8 points this month **42** 3 **Competitor B** Moderate visibility **37** 4 **Competitor C** Limited visibility **23** ✦ Visibility opportunity **26 points separate you from the current leader.** The largest gap is positive recommendation visibility across high-intent prompts. Gap closing **↓ 8** 06 Competitive context ## Know whether your score is competitive. A score is more useful when you know what good looks like in your market. Compare your visibility with tracked competitors and see whether the gap is widening or closing. **Benchmark your score** Compare your brand with businesses competing for the same AI answers. ↕ **Track the visibility gap** Measure whether your brand is catching the current market leaders. ✦ **Find what stronger brands are doing** Use competitor, citation and recommendation evidence to understand where improvement opportunities exist. [Explore Competitor Tracking →](https://zire.ai/platform/competitor-tracking/) Connected features ## Go deeper than your AI Visibility Score. The score gives you the headline. Zire’s connected features show which prompts, competitors, sources and optimisation opportunities are driving the number underneath it. ◎ → ### AI Visibility Break your score into mentions, recommendations, citations and provider performance. **36%** Mentioned **28%** Recommended **19%** Cited [AI Visibility →](https://zire.ai/platform/ai-visibility/) ✦ → ### Prompt Tracking See which customer questions are strengthening or weakening your score. **10** Prompts **3** Strong **3** Gaps [Prompt Tracking →](https://zire.ai/platform/prompt-tracking/) ◇ → ### Competitor Tracking Benchmark your score against brands competing for the same AI recommendations. Competitor A **68** Your brand **42** Competitor B **37** [Competitor Tracking →](https://zire.ai/platform/competitor-tracking/) ↗ → ### Citation Tracking See which pages and sources are creating the authority signals behind your score. 01 **Your website** 27 02 **Article** 21 03 **Comparison** 18 [Citation Tracking →](https://zire.ai/platform/citation-tracking/) ✓ → ### Recommendations Turn visibility gaps behind your score into evidence-led optimisation opportunities. High priority **Improve recommendation visibility** 82 [Recommendations →](https://zire.ai/platform/recommendations/) ▥ → ### Reports Analyse the history and performance data sitting underneath your headline score. Current **42** 30 days ago **34** Change **+8** [Reports →](https://zire.ai/platform/reports/) AI Visibility Score FAQs ## Questions about your AI Visibility Score? Learn what your Zire AI Visibility Score represents and how it helps measure your brand’s presence across AI answers. ### What is an AI Visibility Score? An AI Visibility Score is Zire’s headline measure of how visible your brand is across the relevant AI answers being monitored for your project. It considers whether your brand is mentioned, your website is cited and, most importantly, whether AI positively recommends your business, product or service. ### What does Zire use to calculate my AI Visibility Score? Zire analyses the responses returned for your relevant tracked prompts across monitored AI providers. Brand mentions, website citations and positive recommendations contribute different visibility signals, with recommendations representing the strongest indication that AI is actively choosing your brand. ### Why are AI recommendations more important than mentions? A mention means AI recognises and includes your brand. A recommendation goes further: AI is actively suggesting your business, product or service to somebody asking for an option or making a decision. ### Do website citations affect my AI Visibility Score? Yes. Citations provide an important source-authority signal because they show that an AI response is using content from your website as supporting evidence. ### Which prompts are used for my score? Your project monitors prompts relevant to how customers discover, compare and choose businesses, products or services like yours. You can manually add prompts or use Zire to help identify useful prompts from your website. ### Which AI platforms contribute to my visibility data? Zire can monitor answers across ChatGPT, Gemini, Claude, Perplexity and Grok, with provider-level reporting available so you can see how visibility differs across platforms. ### Can my AI Visibility Score change over time? Yes. AI answers change as providers, sources, competitors and your own online presence change. Zire keeps historical performance data so you can measure whether your score is improving rather than relying on a one-off result. ### Can I compare my AI Visibility Score with competitors? Yes. Competitor Tracking lets you compare how frequently your brand and tracked competitors appear across the same monitored AI responses and understand where stronger brands are gaining visibility. ### How can I improve my AI Visibility Score? Zire analyses the evidence behind monitored answers to find visibility gaps and generate recommendations. These can include new content, improvements to existing pages, social content, video and authority-building work depending on the opportunity. Measure your AI presence ## Find out how visible your brand really is across AI. Track the questions your customers ask, measure recommendations, citations and mentions, and see your AI Visibility Score improve over time. [Find your AI Visibility Score →](https://zire.ai/register/) ✓ Start your 14-day free trial