Zire Learn # Learn how to become more visible across AI. Practical AEO guides, videos and tutorials showing how AI platforms choose brands and sources — and what you can improve to earn more mentions, citations and recommendations. [Explore AI optimisation ↓](https://zire.ai/learn/#ai-optimisation) [Zire tutorials](https://zire.ai/learn/#zire-tutorials) Choose where to start **Find the right AI visibility resource.** Guides, videos and tutorials [Start with the fundamentals **Understand AEO** →](https://zire.ai/what-is-answer-engine-optimisation-aeo/) [Follow the practical checklist **Improve AI visibility** →](https://zire.ai/how-to-improve-your-ai-visibility-a-practical-aeo-checklist/) Explore individual providers **Learn by AI platform** AI optimisation ## Learn AI visibility & AEO. Understand how AI platforms discover information, choose sources and recommend brands — then learn what you can do to improve your chances of appearing. Start here Featured guide 12 min read ### What is Answer Engine Optimisation (AEO)? Learn what Answer Engine Optimisation means, how it differs from traditional SEO and how brands can improve their chances of being discovered, cited and recommended inside AI-generated answers. **Learn AEO →** **Illustrative AI visibility example; the customer question, brand appearance and visibility result shown here are example content.** ✦ AI visibility **How your brand can appear** Customer asks **Which software is best for tracking AI visibility?** 1 **Your brand appears in the AI answer** **Visible** [What is Answer Engine Optimisation (AEO)? →](https://zire.ai/what-is-answer-engine-optimisation-aeo/) Content guide 14 min read **Content** Content optimisation ### How to optimise content for AI answers Learn how to structure, write and improve content so AI platforms can more easily discover, understand and use it. **Read guide →** [How to optimise content for AI answers →](https://zire.ai/how-to-optimise-content-for-ai-answers/) AI citations 13 min read **Citations** AI citations ### How to get cited in AI answers Learn what can make a website a stronger potential source and how to improve your AI citation visibility. **Read guide →** [How to get cited in AI answers →](https://zire.ai/how-to-get-cited-in-ai-answers/) Recommendations 14 min read **Recommended** AI recommendations ### Why AI isn’t recommending your business Find out why competing brands may be appearing in recommendations and how to diagnose the gaps. **Read guide →** [Why AI isn’t recommending your business →](https://zire.ai/why-ai-isnt-recommending-your-business/) Practical guide 15 min read **Checklist** AI visibility ### How to improve your AI visibility: a practical AEO checklist A 12-step checklist covering discovery, content, citations, authority, recommendations and measurement. **View checklist →** [How to improve your AI visibility: a practical AEO checklist →](https://zire.ai/how-to-improve-your-ai-visibility-a-practical-aeo-checklist/) Multi-platform AEO 14 min read **Platforms** AI platforms ### Do different AI platforms require different AEO strategies? Learn what should remain consistent across AI platforms and where your strategy should adapt. **Read guide →** [Do different AI platforms require different AEO strategies? →](https://zire.ai/do-different-ai-platforms-require-different-aeo-strategies/) AI sources 15 min read **Sources** Sources & brands ### How AI platforms choose which sources and brands to recommend Understand how AI answers use sources, why brands appear and what parts of the process you can influence. **Read guide →** [How AI platforms choose which sources and brands to recommend →](https://zire.ai/how-ai-platforms-choose-which-sources-and-brands-to-recommend/) Watch & learn ## Learn AI optimisation in a few minutes. Short video guides covering the AI visibility concepts that matter most. New videos are currently being produced. Zire Learn **Coming soon** **Answer Engine Optimisation** ▶ AEO basics ### What is Answer Engine Optimisation (AEO)? A short introduction to AEO, AI visibility and why businesses increasingly need to understand how they appear inside AI answers. **Video coming soon →** [What is Answer Engine Optimisation (AEO)? →](https://zire.ai/learn/#zire-video-modal) Zire Learn **Coming soon** **AI visibility** ▶ AI visibility ### How to appear in AI answers Learn how content, citations, brand clarity and authority can contribute to stronger AI visibility. **Video coming soon →** [How to appear in AI answers →](https://zire.ai/learn/#zire-video-modal) Zire tutorials ## Learn how to use Zire. Step-by-step video tutorials showing you how to understand your AI visibility data, investigate what is influencing answers and turn Zire’s evidence into action. **Illustrative Zire dashboard preview; the AI Visibility Score and interface shown here are example data for the upcoming tutorial.** Zire **Coming soon** **AI Visibility** 84 /100 ▶ Getting started ### Getting started with Zire A complete walkthrough of your Zire dashboard, prompts, visibility data, competitors, recommendations and reports. **Tutorial coming soon →** [Getting started with Zire →](https://zire.ai/learn/#zire-video-modal) Zire **Coming soon** **Recommendations** ▶ Recommendations ### How to use Zire Recommendations Turn the evidence Zire finds into practical optimisation work. **Tutorial coming soon →** [How to use Zire Recommendations →](https://zire.ai/learn/#zire-video-modal) Zire **Coming soon** **Reports** ▶ Reports ### How to understand your Zire Reports Read platform signals, prompt performance, citations and competitor data. **Tutorial coming soon →** [How to understand your Zire Reports →](https://zire.ai/learn/#zire-video-modal) Zire **Coming soon** **Prompt tracking** ▶ Prompts ### How to track prompts in Zire Choose the customer questions that matter and monitor them across AI platforms. **Tutorial coming soon →** [How to track prompts in Zire →](https://zire.ai/learn/#zire-video-modal) Zire **Coming soon** **Citation tracking** ▶ Citations ### Understand which sources AI trusts See the websites and domains influencing the AI answers you monitor. **Tutorial coming soon →** [Understand which sources AI trusts →](https://zire.ai/learn/#zire-video-modal) Zire **Coming soon** **Competitors** ▶ Competitors ### Track competitor AI visibility See which competing brands are being mentioned and recommended instead of yours. **Tutorial coming soon →** [Track competitor AI visibility →](https://zire.ai/learn/#zire-video-modal) Zire **Coming soon** **AI Visibility Score** ▶ Visibility score ### Understand your AI Visibility Score See what contributes to your score and what changes can move it. **Tutorial coming soon →** [Understand your AI Visibility Score →](https://zire.ai/learn/#zire-video-modal) AI platforms ## Learn how visibility works across every major AI platform. Each AI engine discovers information, chooses sources and builds answers differently. Explore how visibility works across the platforms your customers use.  → ### ChatGPT Learn how brands are mentioned, cited and recommended in ChatGPT answers. Learn about **ChatGPT visibility** Explore ChatGPT → [ChatGPT →](https://zire.ai/ai-platforms/chatgpt/)  → ### Gemini Understand visibility across Google’s Gemini AI answers and recommendations. Learn about **Gemini visibility** Explore Gemini → [Gemini →](https://zire.ai/ai-platforms/gemini/)  → ### Claude Learn how Claude discovers information and which sources can influence its answers. Learn about **Claude visibility** Explore Claude → [Claude →](https://zire.ai/ai-platforms/claude/)  → ### Perplexity Explore citation-heavy AI answers and the sources Perplexity uses to support them. Learn about **Perplexity citations** Explore Perplexity → [Perplexity →](https://zire.ai/ai-platforms/perplexity/)  → ### Grok Learn how brands appear across Grok answers, mentions and recommendations. Learn about **Grok visibility** Explore Grok → [Grok →](https://zire.ai/ai-platforms/grok/)  → ### Google AI Overviews Learn how Google selects and surfaces websites inside AI-generated search results. Learn about **Google AI visibility** Explore Google AI → [Google AI Overviews →](https://zire.ai/ai-platforms/google-ai-overview/) Learn by goal ## Start with what you want to improve. Choose the visibility outcome you want to understand first and explore the guides that can help. → ### Improve overall AI visibility Work through a practical AEO checklist covering discovery, content, citations, authority and recommendations. Mentions Prompt coverage AEO [Improve overall AI visibility →](https://zire.ai/how-to-improve-your-ai-visibility-a-practical-aeo-checklist/) → ### Earn more AI citations Learn what can make your pages stronger potential sources for AI-generated answers. Citations Sources Authority [Earn more AI citations →](https://zire.ai/how-to-get-cited-in-ai-answers/) → ### Get recommended by AI Find out why competitors may be recommended instead and how to diagnose your visibility gaps. Recommendations Trust Competitors [Get recommended by AI →](https://zire.ai/why-ai-isnt-recommending-your-business/) Ready to put AEO into practice? ### Work through the checklist. Use our practical 12-step AEO checklist to review your technical foundations, content, citations, authority, competitors and AI visibility measurement. [View AEO checklist →](https://zire.ai/how-to-improve-your-ai-visibility-a-practical-aeo-checklist/)