AI Visibility & Answer Engine Optimisation # Make your brand visible in AI answers. Zire is an AI visibility and answer engine optimisation (AEO) platform. Track where your brand is mentioned, recommended and cited across ChatGPT, Gemini, Claude, Perplexity, Grok and Google AI Overviews—then turn those insights into actions that improve your visibility. [Start your free trial →](https://zire.ai/register/) [See how it works](https://zire.ai/#how-it-works) ✓ 14-day free trial *•* Cancel anytime during your trial Appear in AI Answers across      **Illustrative product interface; scores, percentages, competitors and trends are example data.** AI Visibility **Your visibility overview** **↑ 8 pts** AI Visibility ⓘ **84** /100 **Strong visibility** 38 of 45 analysed responses Competitive visibility **Share of voice** **42% yours** Your brand **41.8%** Competitor A **27.5%** Competitor B **15.4%** Others **15.3%** Visibility trend **AI visibility over time** **↑ 8 pts** 28 Aug 29 Aug 30 Aug **36%** Mention rate **78%** Recommended **42%** Citation rate How Zire works ## From invisible to recommended. Zire tracks how your brand appears across AI, shows what is influencing those answers, and turns visibility gaps into practical actions you can complete. **Illustrative product walkthrough; brands, rankings, sources, scores and recommended jobs are example data.** Step 1 ### Track your AI visibility Monitor the prompts your customers are asking and see when your brand, competitors and website appear across leading AI platforms. - Track important customer prompts - Monitor multiple AI engines - Measure mentions, recommendations and citations AI Visibility ChatGPT **Ready** Waiting for a prompt AI answer **Recommended plumbers in Manchester** **3 results** 1 **Manchester Plumbing Co.** Frequently recommended *Competitor* 2 **Citywide Heating** Strong local authority 3 **Your brand** Visibility opportunity found *You* ✓ **Your brand is now recommended first** Improved content and stronger authority signals helped increase visibility. Step 2 ### Understand what shapes the answer See which competitors are winning, which sources AI engines trust, and where your brand has the strongest opportunities to improve. - Compare your visibility with competitors - See the sources shaping AI answers - Identify weak prompts and visibility gaps Visibility intelligence Your share of voice **18%** Top competitor **34%** Sources shaping the answer Citations W **wikipedia.org** 28 R **reddit.com** 19 Y **youtube.com** 13 ! Visibility opportunity **Competitors are being cited where your brand is absent.** Step 3 ### Improve your visibility Zire turns what it finds into practical jobs designed to improve your chances of being mentioned, recommended and cited in AI answers. - Improve existing website pages - Create articles, social posts and videos - Identify outreach and authority opportunities Recommended jobs ✦ Content **Create comparison article** Opportunity across 4 tracked prompts → ↗ Outreach **Earn inclusion on an authority site** Third-party source appears in 7 AI answers → ▣ Social **Create a LinkedIn post** Build supporting authority around this topic → ✓ Action started **Improve existing landing page** Workspace ready In progress From insight to action ## Don’t just measure AI visibility. Improve it. Zire turns the gaps it finds into practical jobs across your website, content, social channels, video and off-site authority — helping you build the signals that can make your brand easier for AI to discover, understand and recommend. **Illustrative recommendation examples; prompts, priorities and suggested actions are example data.** 01 Website ### Improve existing pages Find pages that could better answer important prompts and strengthen the content, structure and signals AI engines can understand. Recommended job High **Improve your AI Visibility landing page** 4 prompts Visibility gap 02 Content ✦ ### Create content AI can find Discover missing articles, guides and comparison content that could give your brand stronger coverage around the topics you track. Content opportunity New **Create an AEO platform comparison guide** 3 prompts Competitors present 03 Social ### Build social authority Turn important topics into social content that reinforces your expertise and expands the places where your brand and ideas can be discovered. Social recommendation LinkedIn **Create a LinkedIn post around this prompt** Topic support Authority building 04 Video ### Expand into video Identify topics where video can strengthen your presence and turn visibility opportunities into practical video briefs and ideas. Video opportunity YouTube **Create: How does AI visibility tracking work?** Explainer Prompt support 05 Authority ### Earn third-party authority Find external publications, directories and authority sites worth targeting when stronger third-party signals could support your visibility. Outreach target Opportunity **Pitch an expert feature to an industry publication** Authority source Relevant topic ✓ **Every recommendation can become an action.** Move the jobs that matter into your Zire workspace and turn analysis into real optimisation work. [See how Zire helps you improve →](https://zire.ai/platform/content-optimisation/) Multi-platform AI visibility ## Your customers don’t use just one AI engine. Zire helps you understand how your brand appears across the leading AI platforms, so you can see where visibility is strong, where competitors are winning, and where new opportunities are emerging.  ChatGPT  Gemini  Claude  Perplexity  Grok One prompt. Different answers. ### See how your visibility changes from platform to platform. A brand can be recommended by one AI engine and completely absent from another. Zire gives you the context you need to understand those differences. ✓ Compare visibility across AI engines ✓ See which platforms mention and recommend you ✓ Track citations and competitor presence by provider **Illustrative platform comparison; percentages are example data.** Platform visibility **Latest monitoring** 5 engines ChatGPT **42%** Gemini **31%** Claude **26%** Perplexity **48%** Grok **35%** Visibility based on monitored prompts and analysed AI responses. **AI visibility is fragmented.** Track the platforms that matter instead of relying on a single view of your brand. [Explore AI Visibility →](https://zire.ai/platform/ai-visibility/) Pricing ## Choose how you want to grow your AI visibility. Start by tracking your brand yourself, unlock broader AI coverage with Pro, or let our team actively optimise your visibility for you. Essentials ### Start tracking your AI visibility **£43** /month Ideal for businesses that want to understand where they appear across AI and start improving their visibility with clear recommendations. [Start 14-day free trial](https://zire.ai/register/?plan=essentials) Includes - ✓ **1 project** Monitor one brand or website - ✓ **Up to 10 tracked prompts** Monitor the questions that matter to your customers - ✓ **Daily monitoring** Regular visibility tracking across included AI platforms AI platforms **ChatGPT** Most widely used AI assistant **Gemini** Google’s AI assistant **Perplexity** Strong citation-led AI search visibility Platform features ✓ AI Visibility dashboard ✓ Competitor tracking ✓ Citation intelligence ✓ Recommended jobs ✓ Actions & workspace ✓ Reports Most popular Pro ### Track more brands across more AI **£73** /month Broader AI and search coverage for businesses, consultants and teams that need visibility across multiple websites or brands. [Start 14-day free trial →](https://zire.ai/register/?plan=pro) Everything in Essentials, plus - ✓ **Up to 2 projects** Track two separate brands or websites - ✓ **10 prompts per project** Up to 20 tracked prompts across your account - ✓ **Expanded AI coverage** Monitor more of the AI and search ecosystem Additional platforms **Claude** Popular with technical and professional audiences **Grok** Strong social and X ecosystem context G **Google AI Overviews** Important AI visibility across Google Search C **Google organic search** Track page-one rankings for your monitored prompts **Up to 20 prompts total** 10 prompts for each of your two projects. Managed ### Let our team improve your visibility for you **£349** /month A hands-on AI visibility service for businesses that want Zire’s insights turned into ongoing optimisation work. [Get started →](https://zire.ai/managed/) Everything in Pro, plus - ✓ **1 managed project** Our team focuses on one brand or website - ✓ **25 priority prompts** Actively monitored and optimised by our team - ✓ **Website optimisation** We improve existing pages based on visibility opportunities - ✓ **Article creation** New content built around relevant opportunities - ✓ **Social content** Supporting posts designed around priority topics - ✓ **Outreach support** Identify and pursue relevant third-party authority opportunities - ✓ **Ongoing monitoring & reporting** Track progress and adjust optimisation priorities over time Done for you **We turn recommendations into real optimisation work.** Rather than simply showing you what to improve, our team works through priority opportunities on your behalf. ✓ **14-day free trial on Essentials and Pro** Explore either self-serve plan before your first payment. Managed is a separate service and does not include a free trial. Cancel anytime during your trial. Compare AI visibility platforms ## Tracking is useful. Improving is better. Many AI visibility tools focus on showing you where your brand appears. Zire goes further by turning visibility gaps into practical recommendations and actions designed to help improve mentions, citations and recommendations. What makes Zire different? ### From AI monitoring to real optimisation work. See where your brand appears, understand what is influencing the answer, then move straight into the work needed to improve your visibility. [Compare AI visibility platforms →](https://zire.ai/platform/) | Capability | Zire | Typical tracker | | --- | --- | --- | | Monitoring & intelligence | Core AI visibility capabilities | | | Track AI mentions | Included | Included | | Competitor tracking | Included | Included | | Citation intelligence | Included | Included | | Multi-platform monitoring | Included | Included | | Identify visibility gaps | Included | Limited | | Improvement & execution | Where Zire goes beyond monitoring | | | Recommended optimisation jobs Practical actions based on visibility gaps | Included | Not included | | Website improvement actions Turn weak pages into optimisation work | Included | Not included | | Content, social & video recommendations Expand visibility beyond existing pages | Included | Not included | | Outreach opportunities Build third-party authority around tracked topics | Included | Not included | | Managed AI visibility optimisation Our team can do the optimisation work for you | Included | Not included | ✦ **Zire is built to close the gap between insight and execution.** Measure what AI says about your brand, understand why, then work on the opportunities that can improve what happens next. AI Visibility Platform ## Everything you need to improve your AI visibility. Track how your brand appears, understand what influences the results, and turn visibility gaps into practical actions across content, citations, competitors and AI platforms. **Feature descriptions are factual; interface figures, competitors, prompts and recommendations shown are illustrative.** AI Visibility ### Measure how visible your brand is across AI. Track mentions, recommendations and citations across the AI platforms your customers use. [Explore AI Visibility →](https://zire.ai/platform/ai-visibility/) AI Visibility **42 /100** ↑ 8 pts Visibility trend **Visibility over time** Last 30 days Overall ChatGPT Gemini Perplexity 30 days agoToday **36%** Mentioned **28%** Recommended **19%** Cited Prompt Tracking ### Track the questions that matter. Monitor the prompts potential customers ask and see how your brand performs for each one. **Best AI visibility platforms** 5 AI engines monitored **42%** **Best AEO agencies UK** Visibility opportunity **18%** Competitor Intelligence ### See who AI recommends instead of you. Track competitor appearances and compare your share of voice. Your brand **18%** Competitor A **34%** Competitor B **27%** Recommendations & Actions ### Turn visibility gaps into work that gets done. Zire identifies practical jobs that can help improve your chances of being mentioned, recommended and cited. [Explore recommendations →](https://zire.ai/platform/recommendations/) ✦ Content **Create comparison article** Opportunity across 4 prompts **→** ↗ Outreach **Earn an authority mention** Source cited across multiple AI answers **→** ▣ Social **Create LinkedIn post** Build topical authority **→** ✓ In progress **Improve landing page** Action workspace active Working Citation Intelligence ### Discover the sources shaping AI answers. See which websites and pages AI engines repeatedly rely on. W **wikipedia.org** **28** R **reddit.com** **19** Y **youtube.com** **13** Reports ### See the full picture over time. Explore prompt, platform, citation, competitor and optimisation performance in one reporting view. AI Visibility **42%** Share of voice **18%** Completed actions **23** Frequently asked questions ## Questions about AI visibility and Zire. Understand how AI visibility tracking works, what Zire monitors, and how the platform helps you improve your presence across AI. Need a quick answer? ### AI visibility is still new. The basics don’t need to be complicated. Zire brings monitoring, competitor intelligence, citations, recommendations and optimisation actions together in one place. [Learn more about AI visibility →](https://zire.ai/learn/) ### What is AI visibility? AI visibility describes how often and how prominently your brand, website, products or services appear in answers generated by AI platforms. This can include being mentioned, recommended or cited when users ask relevant questions. ### What is AEO? AEO stands for Answer Engine Optimisation. It focuses on improving the likelihood that a brand or its content is discovered, understood and surfaced within AI-generated answers and other answer-led search experiences. ### How does Zire track AI visibility? You choose the prompts that matter to your business and Zire monitors how supported AI platforms answer them. The platform analyses whether your brand is mentioned, recommended or cited, alongside competitor appearances and the sources influencing those answers. ### Which AI platforms does Zire monitor? Zire is designed to monitor visibility across major AI and AI-powered search platforms including ChatGPT, Gemini, Perplexity, Claude, Grok and Google AI Overviews. Platform availability depends on your subscription plan. ### What is the difference between AI visibility and traditional SEO? Traditional SEO primarily focuses on visibility within search results. AI visibility looks at whether your brand appears within generated answers, recommendations and citations. The two overlap, but AI engines can also be influenced by third-party sources, brand authority and content found beyond your own website. ### Does Zire only track results, or does it help improve them? Zire is designed to do both. Alongside visibility monitoring, it identifies opportunities and turns them into recommended jobs such as improving existing pages, creating new articles, publishing supporting social or video content, and pursuing relevant outreach opportunities. ### Can I track competitors in Zire? Yes. Zire can track competing brands alongside your own so you can see which businesses are being mentioned or recommended, compare share of voice, and identify prompts where competitors are visible but you are not. ### Can I see which websites AI platforms are citing? Yes. Citation intelligence helps you identify the websites and sources appearing within monitored AI answers. This can reveal which publications, communities and third-party sources are helping shape the AI landscape around the topics you track. ### What is a project in Zire? A project represents one brand or website that you want to monitor. Essentials includes one project with up to 10 tracked prompts, while Pro allows up to two separate projects with up to 10 tracked prompts per project. ### What is included with Managed? Managed is designed for businesses that want the optimisation work handled for them. Our team focuses on one project and up to 25 priority prompts, using Zire’s insights to guide work such as website improvements, new content, social content and relevant authority-building opportunities. ### Is there a free trial? Yes. Essentials and Pro include a 14-day free trial so you can set up your project, add your prompts and explore your AI visibility before your first paid month begins. Turn visibility into action ## Know where your brand stands. Know what to improve next. Track how your brand appears across leading AI platforms, understand why competitors are being recommended and turn visibility gaps into practical work that can improve your mentions, citations and recommendations. [Start 14-day free trial →](https://zire.ai/register/) [View pricing](https://zire.ai/pricing/) *✓* 14-day free trial *✓* Track up to 10 prompts *✓* Cancel anytime **Illustrative product interface; score, trend, rates and recommended action are example data.** AI Visibility **Visibility is improving** **↑ 16 pts** Visibility score **58 /100** Improving Mention rate **36%** Recommended **28%** Cited **19%** ✦ Recommended action **Create comparison article** Opportunity across 3 prompts **→**